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BE & K Building Group LEED for Homebuilding. Proposed by. Matthew Feagan Vice President David Conine Director of Marketing Brennan O’ Leary Project Developer Joel Lipsky Legal Consultant Dustin Savage Financial Advisor James Fogle Strategic Planner. Mission.

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be k building group leed for homebuilding
BE & K Building Group

LEED for Homebuilding

proposed by
Proposed by

Matthew Feagan

Vice President

David Conine

Director of Marketing

Brennan O’ Leary

Project Developer

Joel Lipsky

Legal Consultant

Dustin Savage

Financial Advisor

James Fogle

Strategic Planner

mission
Mission
  • Set the precedent in the residential construction market for LEED construction in Jacksonville.
  • LEED-H is a voluntary rating system that promotes the design and construction of "green" homes that use less energy, water, and natural resources.
  • We will show the market our drive towards building these homes. Our values and dedication to a healthier environment will be demonstrated through our relentless efforts that we put towards our custom homes.
idea feasibility research
Idea & Feasibility Research
  • Vision
  • Goals & Objectives
  • Values
  • Markey Strategy
  • Incentive Programs
idea feasibility research1
Idea & Feasibility Research

Is LEED Feasible?

LEED construction has six main advantages

  • Environmental
  • Set metrics
  • Sustainable
  • Educational
  • Eliminate “Greenwashing”
  • Accreditation
idea feasibility research2
Idea & Feasibility Research

Projected Demand

  • Energy Savings
  • Increased incentives
  • Economic predictions
strategic plan
Strategic Plan

SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
strategic plan1
Strategic Plan

Strengths

  • Thorough Research/Development
  • Synergy
  • Product can evolve for every client

Weaknesses

  • Cash resources
  • Need to relocate
  • Absence of sales/marketing expertise

Opportunities

  • LEED-H poised for rapid growth
  • Profit
  • Expand internationally

Threats

  • Rival companies
  • Economic slowdown
  • Price Sensitive Market
strategic plan2
Strategic Plan

Vision

  • Satellite office in Jacksonville, FL
  • Flourishing LEED intervention
  • Breakeven point in third year
  • Continuing LEED education in Community
  • Expansion to St. Augustine, Palm Coast, and Amelia Island within 5 years
  • Obtain enough profit to purchase land to enter the housing development market within years.
nature of business
Nature of Business

What does BE&K do for our customers?

  • Environmentally sound custom homes
  • Save money for client
nature of business1
Nature of Business

What doesn’t BE&K do for our customers?

  • Remodeling
  • Offer small scopes of work provided
nature of business2
Nature of Business

What distinguishes BE&K from the competition?

  • Building LEED certified homes
  • Large quantity of resources
  • Educating the public on LEED Housing
nature of business3
Nature of Business

What does BE&K want to do in the future?

  • Expansion
  • Expand nationally and internationally
financials projections employment sources of money
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY
  • Local area Population 1,272,685
  • 172,194+ since 2000
  • 6-year Growth average - 16% per year
  •  Total Households 308,736
  • Projected growth in population by 2011 is foreseen to be 1,394,842
financials projections employment sources of money1
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY

Employment

1 Senior Project Manager

2 Project Managers

2 Assistant Project Managers

2 Superintendents

2 Assistant Superintendents

1 Project Estimator

1 Foreman

2 Field Engineers

financials projections employment sources of money2
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY

GENERAL & ADMINISTRATIVE EXPENSES

Officer salaries 200,000

Officer insurance & benefits 100,000

Payroll taxes 20,000

Office expenses 360,000

Rental Insurance 2,000

Marketing 150,000

SUB 832,000

FINANCIAL EXPENSES FOR FIRST PROJECT

Direct materials 400,000

Subcontractors 200,000

Equipment and equipment rental 12,000

Rubbish and carting 3,600

Licenses and permits 2,000

SUB 617,600

EXPANSION CAPITAL NEEDED $1,449,600

marketing strategy
Marketing Strategy
  • Newspaper
  • Television
  • Sales Persons
  • Focus Group
  • Buzz Marketing
  • Model Home
marketing strategy1
Marketing Strategy

Benefits

  • Total Cost $150,000 annually
  • $20,285 remainder of Budget left for miscellaneous rebates.
  • LEED Education

Educating our clients about their potential impact on our planet. . . .

marketing strategy2
Marketing Strategy

Home Attributes

  • Upgraded 16x16 tile floors made from recycled glass
  • Certified or remanufactured wood doors w/ chrome hardware
  • Brass adjustable lighting package
  • Bamboo Flooring to achieve Highly Renewably Resources credit
  • 42” certified wood or remanu. maple cabinets w/ crown molding
  • Whirlpool subzero appliance package
  • Countertops made from recycled glass and tile
  • Recessed lighting package w/ automated sensors
  • Low flush toilets
  • Advanced multimedia wiring package
  • High energy efficient gas heat and electric central air conditioning
  • Quick recovery gas water heater, 65 gal.
  • Double paned, energy efficient vinyl windows with tilt-in feature and screens
  • R-50 ICF on exterior walls
  • Recycled aluminum roofing SRI 29
location
Location
  • Jacksonville, Florida
  • Largest metropolitan area
  • 12th most populous city
  • 4th largest metropolitan area
  • Strong economy
  • Excellent port ability
  • Excellent geographic location to neighboring cities
legal issues
Legal Issues
  • Obtain state residential license
  • Liability insurance
  • Workers compensation
  • Continued education to maintain license
  • Risk management
  • Hurricane/Water Issues
any questions

Any Questions?

Thank you!