BE & K Building Group LEED for Homebuilding
Proposed by Matthew Feagan Vice President David Conine Director of Marketing Brennan O’ Leary Project Developer Joel Lipsky Legal Consultant Dustin Savage Financial Advisor James Fogle Strategic Planner
Mission • Set the precedent in the residential construction market for LEED construction in Jacksonville. • LEED-H is a voluntary rating system that promotes the design and construction of "green" homes that use less energy, water, and natural resources. • We will show the market our drive towards building these homes. Our values and dedication to a healthier environment will be demonstrated through our relentless efforts that we put towards our custom homes.
Idea & Feasibility Research • Vision • Goals & Objectives • Values • Markey Strategy • Incentive Programs
Idea & Feasibility Research Is LEED Feasible? LEED construction has six main advantages • Environmental • Set metrics • Sustainable • Educational • Eliminate “Greenwashing” • Accreditation
Idea & Feasibility Research Projected Demand • Energy Savings • Increased incentives • Economic predictions
Strategic Plan SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats
Strategic Plan Strengths • Thorough Research/Development • Synergy • Product can evolve for every client Weaknesses • Cash resources • Need to relocate • Absence of sales/marketing expertise Opportunities • LEED-H poised for rapid growth • Profit • Expand internationally Threats • Rival companies • Economic slowdown • Price Sensitive Market
Strategic Plan Vision • Satellite office in Jacksonville, FL • Flourishing LEED intervention • Breakeven point in third year • Continuing LEED education in Community • Expansion to St. Augustine, Palm Coast, and Amelia Island within 5 years • Obtain enough profit to purchase land to enter the housing development market within years.
Nature of Business What does BE&K do for our customers? • Environmentally sound custom homes • Save money for client
Nature of Business What doesn’t BE&K do for our customers? • Remodeling • Offer small scopes of work provided
Nature of Business What distinguishes BE&K from the competition? • Building LEED certified homes • Large quantity of resources • Educating the public on LEED Housing
Nature of Business What does BE&K want to do in the future? • Expansion • Expand nationally and internationally
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY • Local area Population 1,272,685 • 172,194+ since 2000 • 6-year Growth average - 16% per year • Total Households 308,736 • Projected growth in population by 2011 is foreseen to be 1,394,842
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY Employment 1 Senior Project Manager 2 Project Managers 2 Assistant Project Managers 2 Superintendents 2 Assistant Superintendents 1 Project Estimator 1 Foreman 2 Field Engineers
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY GENERAL & ADMINISTRATIVE EXPENSES Officer salaries 200,000 Officer insurance & benefits 100,000 Payroll taxes 20,000 Office expenses 360,000 Rental Insurance 2,000 Marketing 150,000 SUB 832,000 FINANCIAL EXPENSES FOR FIRST PROJECT Direct materials 400,000 Subcontractors 200,000 Equipment and equipment rental 12,000 Rubbish and carting 3,600 Licenses and permits 2,000 SUB 617,600 EXPANSION CAPITAL NEEDED $1,449,600
Marketing Strategy • Newspaper • Television • Sales Persons • Focus Group • Buzz Marketing • Model Home
Marketing Strategy Benefits • Total Cost $150,000 annually • $20,285 remainder of Budget left for miscellaneous rebates. • LEED Education Educating our clients about their potential impact on our planet. . . .
Marketing Strategy Home Attributes • Upgraded 16x16 tile floors made from recycled glass • Certified or remanufactured wood doors w/ chrome hardware • Brass adjustable lighting package • Bamboo Flooring to achieve Highly Renewably Resources credit • 42” certified wood or remanu. maple cabinets w/ crown molding • Whirlpool subzero appliance package • Countertops made from recycled glass and tile • Recessed lighting package w/ automated sensors • Low flush toilets • Advanced multimedia wiring package • High energy efficient gas heat and electric central air conditioning • Quick recovery gas water heater, 65 gal. • Double paned, energy efficient vinyl windows with tilt-in feature and screens • R-50 ICF on exterior walls • Recycled aluminum roofing SRI 29
Location • Jacksonville, Florida • Largest metropolitan area • 12th most populous city • 4th largest metropolitan area • Strong economy • Excellent port ability • Excellent geographic location to neighboring cities
Legal Issues • Obtain state residential license • Liability insurance • Workers compensation • Continued education to maintain license • Risk management • Hurricane/Water Issues
Any Questions? Thank you!