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Blogging 101: build your audience, build your business. An entrepreneurs Guide to Sharing Thoughts, Building an Audience and Creating Income . Mrs. Shawn R. McLeod. The death of a blog. The Uninformed Blogger. Dead Blog. Dead Blog. Dead Blog. -Does not know intended audience

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blogging 101 build your audience build your business

Blogging 101: build your audience, build your business

An entrepreneurs Guide to Sharing Thoughts, Building an Audience and Creating Income 

Mrs. Shawn R. McLeod

the death of a blog
The death of a blog

The Uninformed Blogger

Dead Blog

Dead Blog

Dead Blog

-Does not know intended audience

-Does not know audience needs

-Passionate at 1st, then fizzles out

-Can’t effectively connect to audience

agenda part 1 blogging as a biz
Agenda (Part 1: Blogging as a BIZ)
  • My Background
  • Kids Worthy of Emulation
  • Your Great Biz Ideas: Can Blogging Help?
  • Know the Why: Is Blogging Really for You?
  • Pleasure or Business?
  • Pathways to Building An Audience
agenda part 2 building an audience
Agenda (Part 2: building an audience)
  • Choosing a Niche
  • Building An Audience
  • Solving Their Problems
  • Money-Making Techniques
  • Getting in the Way of Traffic: Keyword Research & Analysis
  • Quiz & Prizes!!!
  • Q&A
kid entrepreneurs worthy of emulation
Kid entrepreneurs: worthy of emulation

Chauncey Holloman:

Ages 9-11: sold candy door-to-door

Age 15: youngest winner of Business Plan Competition

Age 19: Arkansas SBA Young Entrepeneur of the Year

Now Designer and CEO of OfficialHarlemLyrics.com

Farrah Gray:

Age 6: Sold lotion door-2-door

Age 13: Started Farr-Out Foods

Age 14: $1.5 MM sales revenue

Leanna Archer:

Ages 9: started natural hair care biz

Age 12: 6-figure sales revenue / 8 employees

LeannasHair.com

is blogging really for you
Is Blogging Really for You?

Pluses:

Immediate Communication

Broad Audience Reach

Local, National, Global Exposure

Available Tools / Resources

Technology Well Developed

Exposure as a Writer

Lead to Other Writing Jobs

Considerations:

Time Commitment

Must Enjoy Writing

Topic Passion w/

Education Investment

Keep Up with Technology

Audience Building Time

Day Job/School Impacts

pleasure or business
Pleasure or Business?

Pleasure

  • Sharing your thoughts with friends,family, like-minded
  • Keeping in touch
  • Personal Reflections 
  • Social Interactions

Business

  • Income generation (part-time/full-time)
  • Connection to existing brick & mortar business(es)
  • Building Clientele for new businesses
  • Promoting Products/Services
pathways to building audience
PATHWAYS TO BUILDING AUDIENCE

Build Audience

CONSISTENCY

Give 1st:Law of Reciprocity

Target & Understand Your Audience

Research: Solve a Problem; Entertain

Then & only then

Know the Why: Sustainability

Monetize: Products / Services

part ii

Part II

Getting Down to BIz-ness

choosing a niche
Choosing a Niche?
    • The Big 7: personal finance, self-improvement, parenting, social media, business, news, and gadgets
  • Personal Interests
  • Other's High Demand Interests
  • Hobbies
  • Technical Expertise
  • Professions

THINK:

-Benefit Proposition

-Problem Solution

get to know your audience
GET TO KNOW YOUR AUDIENCE
  • Find Out Their Hang Outs
  • Hang Around Them
  • Visit Subject Matter Forums/FBs/Twitter
  • Interact & Participate
  • Start Conversations
  • Find Other Bloggers in Your Niche
  • Get Their Advice
  • Read Their Comments
solve their problems
Solve their problems
  • What Keeps Your Readers up at Night?
  • Blog Post Titles:
  • How Safe Is Your [Blank] from [Threat]
  • 7 Warning Signs That [Blank]
  • The Shocking Truth About [Blank]
  • The Great [Blank] Hoax
  • 13 Things Your [Trusted Source] Won’t Tell You About [Blank]
  • 5 Little Known Facts That Could Effect Your [Blank]

Jon Morrow: 52 Headline Hacks

law of reciprocity
Law of reciprocity
  • 1) to give and take mutually
  • 2) to return in kind or degree <reciprocate a compliment gracefully>

You ALWAYS Give 1st

You ALWAYS Give More

money making techniques
Money-Making Techniques

Guest Blogging

Google AdSense

Affiliate Marketing

Referrals

Public Speaking

Consulting

Writing for Other Blogs, Trade Journals

Info Products – eBooks, POD Books, Traditional Publishing, Courses

getting in the way of traffic
Getting in the Way of Traffic:

Traffic from:

Being Promoted

Pay-per-Click Search Marketing Campaign

Banner Ad to Target Audience

Email Link from eNewsletter promoting product or service

Blog post or side bar prompting opt-in action

http://www.copyblogger.com/landing-pages/

pathways to building audience1
PATHWAYS TO BUILDING AUDIENCE

On The Quiz!

Build Audience

CONSISTENCY

Give 1st:Law of Reciprocity

Target & Understand Your Audience

Research: Solve a Problem; Entertain

Then & only then

Know the Why: Sustainability

Monetize: Products / Services

free copy of presentation at
Free copy of presentation at…

http://10TalentWealth.com

10TalentWealth@gmail.com

slide20

Quiz Time

  • What is the 1st Building Block For Blogging Success?
  • Name 3 Ways You Can Get To Know Your Audience?
  • Define the “Law of Reciprocity”.
  • How do you determine what your audience needs?
  • Name 3 Famous Kid Entrepreneurs.
  • Name 2 ways you can sustain your blogging efforts?
  • What is the name of Mrs. McLeod’s Blog?
  • What is her email address?
you the informed blogger
You: the informed blogger
  • Passionate About Your Blog Topic
  • Seek Mentors for Help
  • Know Your Audience
  • Connect With Your Audience
  • Solve Their Problems
  • Get Professional Help When Needed
  • Educate Yourself About Your Craft
  • Use the Law of Reciprocity
  • Give into the Blogosphere
useful blogging links
Useful blogging Links
  • http://Copyblogger.com
  • http://Problogger.net
  • http://ZenHabits.com
  • http://IttyBiz.com
  • http://Chrisg.com
  • http://WeBlogBetter.com
  • http://GetRichSlowly.com
  • http://www.problogger.net/31dbbb-workbook/
  • http://BrazenCareerist.com/
  • http://boostblogtraffic.com/blog-topic/
  • http://boostblogtraffic.com/more-comments/
  • http://money.cnn.com/galleries/2011/smallbusiness/1105/gallery.kid_entrepreneurs/index.html
books you must have in your library
Books you must have in your library

Public Speaking

Blogging Help

Inspiration

domain name choice
Domain Name Choice

Exercise

Easy to Spell

Easy to Remember

Catchy Phrase

15 Letters Max

build presence social media rss
Build Presence: Social Media / RSS

Facebook

Twitter

RSS

Squidoo

Technorati

HubPages

successful blog writing
Successful Blog Writing

Consistent

Well-Written

Frequent

Proper Use of White Space

Links to Multiple Pages in Your Site

Allow Exclusive Use of Some of Your Content

partnerships
Partnerships

Residual Relationships

Joint Ventures

Blog Networks

Venture Capitalists

Other Bloggers with Similar Niches/Interests