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2014 Fall Review. April, 2014. FLOOR CARE APPLIANCES – Consumer Panel. Total U.S. Floor Care annual sales $4.5B, +4%. Estimated Total U.S. Market Category Trends – 12 Months Ending 12/31/13. Source: NPD Consumer Panel Data - 12 Months Ending 12/31/13.

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april 2014

2014 Fall Review

April, 2014

slide2

FLOOR CARE APPLIANCES – Consumer Panel

Total U.S. Floor Care annual sales $4.5B, +4%

  • Estimated Total U.S. Market Category Trends – 12 Months Ending 12/31/13

Source: NPD Consumer Panel Data - 12 Months Ending 12/31/13

*BISSELL Confidential.  All decisions regarding pricing, shelving, distribution and merchandising are at the sole discretion of the retailer.

slide4
Design Aesthetics as a Point of difference
  • Refined attention to detail to highlight key benefits
slide5

Cleanview® Refresh Launch Fall 2014

For A Deep Clean in Every Pass

  • The new lightweight CleanView has powerful suction and innovative brush design that cleans on the initial pass.
  • New Positioning and Claims
  • New Claims with Unique Brush roll
  • 2. Updated Design Elements
  • Re-designed Foot to Highlight Agitation
  • Re-designed Tank area for more powerful look and more ease of use
  • 3. New Vibrant Colors

Colors are not final and subject to change.

24

slide6

NEW

Fall, 2014

Triple Action™ Brush Roll

“Loosens, Lifts & Removes” Multiple bristles and rows for a deep clean on multiple surfaces

Long, soft silk-like bristles remove fine debris from hard surfaces and reach deep into carpet to remove embedded dirt and hair

2 rows of short, stiff bristles, loosen and lift embedded dirt and hair from carpets

slide7

Available:

August, 2014

  • PowerGlide® Pet
  • Lightweight design with Superior Performance
  • 2014 Promotion Plan
  • November ‘14 @ $129
  • December ‘14 @ $129
slide8

PowerGlide LiftOff

  • Consumer Research:
    • Validation Cleaner: This consumer is highly engaged in the category and wants a clean that allows her home to feel welcoming. While she prefers trusted and quality brands, she is willing to try new products.
  • Key Features:
    • No Loss of Suction and Sealed System
    • 1-stepremovable pod for port.cleaning
    • Adjustable handle for easy use & storage
    • Lightweight: 16lbs
    • Swivel Steering for Maneuverability
    • Long stretch hose
    • 12” inch foot for stability
    • Large capacity dirt cup
    • 27 ft cord
    • Pet TurboEraser® Tool
    • Crevice Tool
  • She wants:
    • A lightweight vacuum
    • Doesn’t want to sacrifice power
    • But also wants portable cleaning that’s easy to use
    • Help with cleaning more than just floors – biggest pain point is stairs
  • 2014 Promotion Plan
  • September “14 @ $149
  • October ‘14 @ $149
  • November ‘14 @ $149
  • December ‘14 @ $149
slide9

C4 Cyclonic®

  • 1-Click Tools

Available: September 2014

42

slide10

Hard Floor Expert Deluxe

  • Portable Size & Powerful Suction
slide11

Portable size makes for quick cleaning on carpets and hard floors. With premium features like a cord rewind and manual suction control this vacuum is a great addition to any home.

  • Consumer Benefits:
    • Bagless canister for easy emptying and no bags to buy – ever!
    • Works well on carpet and hard surfaces
    • Small and compact for easy cleaning on the go
    • Air flow regulator for those cleaning surfaces where less power is needed, such as drapes
    • No more messy cord- cord rewind
  • Additional Features:
    • Three-Stage Filtration
    • Straight Suction Floor Tool
    • Auto Cord Rewind – 15' cord
    • Combination Crevice Tool/Dusting Brush
  • Other Specifications:
  • Tank Capacity: 2 L
  • Weight: 8 lbs
  • Cord Length: 15 ft (cord rewind)

Model:

6489

Warranty:

1-Year Ltd.

Retail Price:

$49.99

Availability:

Now

4.0 stars out of 5.0 on amazon.com – October 24, 2013 with 523 reviews

Confidential

Zing® Bagless Canister

Cleaning on the go!

slide12
AeroSwift® Compact
  • “Clean More Spaces and Places with over 30ft cleaning reach”
slide13

Re- Introducing PowerGlide LiftOff

  • Consumer Research:
    • Validation Cleaner: This consumer is highly engaged in the category and wants a clean that allows her home to feel welcoming. While she prefers trusted and quality brands, she is willing to try new products.
  • Key Features:
    • No Loss of Suction and Sealed System
    • One-step removable pod for portable cleaning
    • Long Stretch Hose
    • Lightweight: 16lbs
    • Swivel Steering for Maneuverability
    • Adjustable handle for easy use and storage
    • 12” inch foot for stability
    • Large capacity dirt cup
    • 27ft cord
    • Pet TurboEraser® Tool
    • Crevice Tool
  • She wants:
    • A lightweight vacuum
    • Doesn’t want to sacrifice power
    • But also wants portable cleaning that’s easy to use
    • Help with cleaning more than just floors – biggest pain point is stairs

Available: Now

Suggested Retail: $179.99

Color: Silver B123/Purple Passion

Model Number: 2763

UPC/GTIN: 0 11120 16528 9

bring freshness to most major brands
BRING FRESHNESS TO MOST MAJOR BRANDS

AVAILABLE FOR BISSELL®, DIRT DEVIL®, EUREKA®, AND HOOVER®

  • VACUUM BAGS
  • Premium allergen filtration bags effectively trap household fibers, grass and ragweed pollens, dust-mite debris, and pet dander.

VACUUM FILTERS

High-efficiency filter media reduces common household allergens like tree, grass, and ragweed pollens.

slide15

Introducing…

SymphonyTM

A Cleaning Revolution

slide16

Vacuum and steam at the Same Time!

Offer Details:

MSRP: $199.99

Invoice: $140

Retail Margin: 30%

Product Info:

2Y Limited Warranty

Model: 11326

GTIN: TBD

Available: 1-Aug ‘14

  • SYMPHONYVACUUM AND STEAM MOP

Key Consumer Benefits

  • Cut cleaning time in half by vacuuming and steaming at the same time
  • Powerful cyclonic action vacuum for dry debris pick up
  • Steam eliminates 99.9% of germs and bacteria and tackles tough, sticky messes

Innovative Features

  • Easy touch digital controls with the option to only vacuum, only steam (on a low or high setting) or vacuum and steam at the same time- no compromise!
  • Dry tank technology keeps the dry debris in the dirt cup dry
  • Removable mop pad tray makes it easy to:
    • Vacuum area rugs or low pile carpet
    • Easily remove the washable, reusable mop pad
  • Handle with 5 settings for height adjustment and for easy storage
  • Edge bristles to sweep debris away from edges
  • Easy fill water tank
  • http://www.bissellclean.com/

Comes with 4 mop pads:

slide17

“Huge time saver”

4.8 Stars on bissell.com

50 Reviews

“Symphony rocks!”

“Bissell's Symphony is the best cleaning product I've used to date. I've been using my Symphony for two months and since its arrival in my home, there are four other products that can no longer be found.. A broom, a dustpan, a mop and floor cleaner chemicals. Good riddance! “

bissell.com 1/27/14

“As my daughter says, it is "AWESOME"! We let our daughter use it and she said that her floors are the cleanest they have been in 6 years. Since she works full time, and has a 2 year old, time is precious. Our son-in-law even asked her what she had done to the floor. My wife had quit using a different brand of steam cleaner because all it was doing was steaming the dirt to the floors. Now, everything is clean, even the wood floor. Our daughter is saving her money to buy one herself.”

bissell.com 2/18/2014

  • What She’s Saying About Symphony:

“Best hard floor cleaner I’ve ever used”

powerfresh
POWERFRESH
  • Improves 3 things for the category and BISSELL steam
  • Updated Design
    • More modern, sleek, lightweight
  • Cleans Dried on Sticky Messes
    • Easy Scrubber Feature
  • Scent Release
    • Spring Breeze Fragrance Discs

Additional Features

  • Digital Steam Control (low, medium, high)
  • Removable Water Tank for easy fill
  • Improved Pad Design for Exceptional Edge & Corner Cleaning
  • 23’ Power Cord
  • Microban Mop Pads
  • Pet positioned unit coming in fall
    • Different color and scent discs
  • Product information:
  • Weight: 6 lbs
  • SKU: 1940
  • Color: White & Fablue-S
  • Pads: 2 packed in
  • Scent Discs: 2 packed in
  • Warranty: 2 Year
  • MSRP: $89.99
  • Available: NOW

Fragrance Discs

Easy Scrubber

slide19

4.8 Stars across all dotcoms

1400 Reviews

  • The “Power” in PowerFresh
  • PowerFresh sales have steadily increased over the past 6 months
  • Growth is primarily attributed to two factors:
    • #1 Steam advertising started in June
    • #2 Strong reviews: 4.8 stars

Meijer POS

steam shot
Steam Shot
  • Product information:
  • Weight: 3 lbs
  • GTIN: 0 11120 00768 8
  • Color: Pearl Wasabi
  • 1 Year Warranty
  • SKU: 39N71
  • MSRP: $39.99
  • Consumer Benefits:
  • Steam on Demand trigger
    • Powerful, high pressure steam cuts through any mess attacking invisible germs and bacteria
  • Versatile & Easy to Use
    • Long Power Cord
    • Lightweight and Portable
  • Earth Friendly, 100% Chemical-free
  • Tools Included:
  • Extension Hose
  • Window Squeegee
  • Fabric Steamer Tool & Cloth
  • Grout Brush
  • Flat Scraping Tool
  • 3 Detail Brushes
  • Angle Concentrator
  • Measuring Cup
featherweight
FEATHERWEIGHT

Consumer Benefits:

  • Versatile 3-in-1 stick vacuum for quick cleaning throughout your home
  • Multipurpose: clean your bare floors, carpet, upholstery, draperies, and more
  • Lightweight: grab it and go for easy pick-ups of everyday messes
  • Warranty: 1 yr
  • MAP: $19.99
  • BTS Promo: $17.99

Additional Features

  • Ergonomically Designed Handle
  • Easy-Release Dirt Cup Latch
  • Removable Crevice Tool
  • 9.5 Inch Foot
  • 16 Foot Power Cord
  • Weight: 3 lbs.

Product information:

Weight: 5 lbs.

GTIN: 0 11120 01524 5

Color: Blue

Warranty: 1 year

SKU: 3106L

MSRP: $24.99

lift off floors more pet

Consumer Benefits:

Cordless, 2 in 1 stick vacuum for cleaning hard floor and area rugs

2 way folding handle - folds to easily reach under furniture and for convenient storage

Pet Hair nozzle on hand vac and felt strip on foot aid in pet hair clean up

Lightweight and compact design

Additional Features:

- Cyclonic Action

- On/off switch for Powerbrush

- 10.8V NiMh battery

- Run time 12-13 minutes

- Hand Vac includes integrated crevice tool

Lift-Off® Floors & More PET
  • Product information:
  • Weight: 7 lbs.
  • GTIN: 0 11120 05298 5
  • Color: Refined Bronze
  • Warranty: 1 year
  • SKU: 53Y81
  • MSRP: $69.99
category growth opportunity
Category Growth & Opportunity
  • The Future is Cordless
  • Category growth primarily driven by cordless stick vacs while corded sticks are growing at slower rate.

*Source: NPD POS Data

4 platforms in the stick vac series
4 Platforms in the Stick Vac Series

ENHANCED RUN TIME, EXTRA TOOLS/BRUSHES & DESIGN ELEMENTS

slide26

NEW

Offer Details:

MSRP: $89.99

Invoice: $63.00

Retail Margin: 30%

Product Info:

1Y Limited Warranty

Model: 1313 series

GTIN: TBD

Available: 1-Aug ‘14

clean

The perfect tool to your house!

  • BOLT™

Key Consumer Benefits

  • 12.0v NiMH battery delivers up to 15 minutes run time
  • 2-Way Folding Handle and 180 degree swivel maximize maneuverability
  • Includes Crevice Tool w/ Dusting Brush
  • Edge bristles to sweep debris away from edges and corners
  • Quick-Charge in less than 8hrs (no Charging Base required)

Right to Win

  • Clean anywhere versatility
  • Elevated design, eye-catching color, and ergonomics

Strategy

  • Optimize shelf presence w/ POP to highlight the innovation
  • Optimize digital presence (bloggers, user reviews).

15 MIN

CORDLESS

POWER

slide27

NEW

  • Bolt™ CORDLESS 2-IN-1 STICK VACUUM

Extended Run Time

– 24% more up to 15 minutes

(with brush roll on)

Quicker Recharge

– recharge from zero in only 8 hours

Elevated Design Aesthetic

Enhanced 2-Way Folding Handle Design

Charge Indicator Light (red/green)

Improved Separation System

Improved Maneuverability

– 180 degree swivel

– Lower Profile Foot

Crevice Tool w/ Dusting Brush

Lift-Off® Floors

& More

Bolt™

slide28

NEW

clean

pet messes with ease!

Offer Details:

MSRP: $119.99

Invoice: $84.00

Retail Margin: 30%

Product Info:

1Y Limited Warranty

Model: 1315 series

GTIN: TBD

Available: 1-Aug ‘14

  • BOLT™ PET XRT CORDLESS 2-IN-1 STICK VACUUM

Key Consumer Benefits

  • 14.4v NiMH battery delivers up to 20 minutes of run time
  • Pet brush roll and nozzle make pet clean up fast & easy
  • 2-Way Folding Handle and 180 degree swivel maximize clean anywhere maneuverability
  • Edge bristles to sweep debris away from edges and corners
  • Quick-Charge in less than 8hrs

Right to Win

  • Spec’ed to win with innovative features and extended run time
  • Elevated design, eye-catching color, and ergonomics

Strategy

  • Optimize shelf presence w/ POP to highlight the innovation
  • Optimize digital presence (bloggers, user reviews)

20 MIN

CORDLESS

POWER

slide30
Suction Does Not Fade
  • Lighter/ More Compact
    • i.e. A Nickel Metal Hydride battery that offers 1.2 volts of energy has the same weight and size of a Lithium Ion battery with an energy output of 3.7 volts
  • Long Storage Life
    • NiMH batteries can lose 1-5% of their store powered each day. Li-Ion batteries tend to retain their energy even after months of storage.
  • Low Maintenance/No Battery “Memory”
  • Why choose Lithium Ion?
slide31

NEW

clean

YOUR ENTIRE HOME FROM TOP TO BOTTOM & EDGE TO EDGE

Offer Details:

MSRP: $179.99

Invoice: $126.00

Retail Margin: 30%

Product Info:

2yr Limited Warranty

Model: 1312 series

GTIN: TBD

Available: 1-Aug ‘14

Key Consumer Benefits

  • EdgeREACH™ technology delivers superior edge cleaning on demand.
  • 18.0V Li-Ion battery provides up to 30 minutes of run time.
  • 2-Way Folding Handle & 180 degree swivel to maximize maneuverability
  • Quick-Charge Docking Station – fully re-charge in less than 4 hours
  • Accessory kit includes crevice tool w/dusting brush & 6” wide tool

Right to Win

  • Spec’ed to win with superior performance, and distinguished design with painted color and chrome trim.
  • Addresses a critical consumer pain point (edges) w/ innovation
  • #1 choice in qualitative shelf set

Strategy

  • Optimize shelf presence w/ POP to highlight the innovation
  • Optimize digital presence (bloggers, user reviews)
  • BOLT™ION CORDLESS 2-IN-1 STICK VACUUM

30 MIN

CORDLESS

POWER

slide32

NEW

clean

YOUR ENTIRE HOME ON

ONE CHARGE

Offer Details:

MSRP: $229.99

Invoice: $161.00

Retail Margin: 30%

Product Info:

2yr Limited Warranty

Model: 1312 series

GTIN: TBD

Available: 1-Aug ‘14

WITH EXCLUSIVE edgeREACH™TECHNOLOGY

  • BOLT™ ION XRTCORDLESS 2-IN-1 STICK VACUUM

Key Consumer Benefits

  • EdgeREACH™ technology delivers superior edge cleaning on demand
  • 25.2V Li-Ion battery provides up to 30 minutes of run time.
  • 2-Way Folding Handle & 180 degree swivel to maximize maneuverability
  • Quick-Charge Docking Station – fully re-charge in less than 4 hours
  • Accessory kit includes crevice tool w/dusting brush & 6” wide tool

Right to Win

  • Spec’d to win with superior performance, and distinguished design with painted color and chrome trim.
  • Addresses a critical consumer pain point (edges) w/ innovation

Strategy

  • Optimize shelf presence w/ POP to highlight the innovation
  • Optimize digital presence (bloggers, user reviews)

40 MIN

CORDLESS

POWER

2x Run Time

vs. Dyson DC44

slide34

BOLT ™ PETCORDLESS HAND VAC

Offer Details:

MSRP: $69.99

Invoice: $49.00

Retail Margin: 30%

Product Info:

1Y Limited Warranty

Model: 1316 series

GTIN: TBD

Available: 1-Aug ‘14

charge through PET HAIR

Key Consumer Benefits

  • 14.4v NiMH battery – up to 20 minutes power
  • Accessory Kit includes: Rubberized Pet Nozzle perfect for pet hair pick-up and Crevice Tool w/ Dusting Brush
  • Recharge in less than 4 hours for little downtime

Right to Win

  • Pet hair and the need to constantly clean it is a key pain point for consumers
  • Elevated design, eye-catching color, and ergonomics mean the Bolt Pet can be left out for easy access
  • 30 min run time provides plenty of cleaning power

Crevice Tool + Dusting Brush

Specialized Pet Hair Nozzle

slide35

BOLT ™ ION REACHCORDLESS HAND VAC

Featuring the new

Hi-Lo

REACH

Tool

Offer Details:

MSRP: $109.99

Invoice: $77.00

Retail Margin: 30%

Product Info:

2Y Limited Warranty

Model: 1318 series

GTIN: TBD

Available: 1-Aug ‘14

clean

from TOP

to BOTTOM

Key Consumer Benefits

  • 18.0 volt lithium ion battery – runs up to 30 minutes
  • Crevice Tool with Dusting Brush, 6” Wide Stair Tool, and new Hi-Lo Reach Tool
  • Recharge in less than 4 hours

Right to Win

  • She uses a hand vac as a lightweight and convenient tool for detailed work. Tools with a purpose help make the job easier.
  • She uses it frequently. Elevated design, eye-catching color, and ergonomics make so much more sense than utilitarian design.

Accessory Tools stack to work in tandem or separately

slide36

Available:

August 1st, 2014

Consumer Benefits

  • 120 minutes run time
  • Fast Charger – 3 hour recharge time
  • 7.4 volt lithium ion battery
  • Suitable for carpet and hard floor
  • Powered edge cleaning brush
  • Low profile to reach under furniture
  • Small size & light weight, 3lbs
  • Germ Guard - antibacterial silver-ion additive on all touch points. Kills 99.9% of bacteria including MRSA, Salmonella, Listeria and E-Coli.
  • BISSELL Lithium Ion Rechargeable Sweeper
  • MSRP: $79.99
bissell pet hair eraser jr sweeper
Bissell® Pet Hair Eraser jr. Sweeper
  • Cordless Rechargeable Sweeper – Easy Sweep Pet

Consumer Benefits:

  • Powerful soft rubber paddle removes pet hair and debris from bare floor and low pile carpet.
  • One Touch Bottom Empty Dirt Container keeps your hands clean
  • Lightweight and swiveling handle
  • Up to 45 Minutes of Cleaning Time*
  • Quiet and easy to use. Great for that “in-between cleaning”

Available:

August 1st, 2014

MSRP: $29.99

slide38

* August running change

Bolder color for greater shelf impact

  • Updates to SpotClean

Changing name to SpotClean PRO-Heat

Current

SpotClean 5207

NEW

SpotCleanPROHeat 5207U

slide39

* April running change

Brighter color for greater shelf impact

  • DeepClean Premier Updates

Changing to PRO-Heat 2X Premier name

Window allows for easy view of

hose & tool

Dynamic POP with Heatwave callout

Black Metallic Crown represents power

Current

Deep Clean Premier #47A2

New

Proheat 2X Premier #47A23

99 99 spotclean proheat
$99.99 SpotClean ProHeat

Permanently remove spots and stains wherever you find them – even the ones that have been around awhile.

With a portable size and slim design, the BISSELL SpotClean® uses water, formula and powerful suction to clean carpets, rugs, stairs, upholstery, auto interiors and more.

  • Special Features:
  • 3” Tough Stain Tool is perfect for spot-cleaning stairs, upholstery and hard-to-reach places
  • New & Improved! Deep Stain Tool removes embedded dirt and stains from the bottom-up
  • Heatwave Technology® maintains consistent water temperature throughout the cleaning process
  • Slim design for easy storage
  • Removable tanks for easy filling & emptying
  • Included Formula:
  • Trial-Size Bottle Spot & Stain Formula (8-oz)
  • Trial Size OxyGen Boost Formula (16-oz)

Model:

5207U

Name:

SpotClean ProHeat

Retail Price:

$99.99

Transition Date:

August 2014

  • 2014 Promotion Plan
  • September ‘14 @ $89
  • November ‘14 @ $89
spotlifter 2x essential
SpotLifter 2X Essential

Spills, spots and stains are part of everyday life.

But they don’t have to last forever, thanks to the BISSELL SpotLifter 2X Essential.

This lightweight, handheld deep cleaner uses water, Febreze Spot & Stain formula, and powerful suction to clean carpets, rugs, upholstery, auto interiors and more.

  • Special Features:
  • Compact, cordless design makes it easy to tackle tough stains anywhere, anytime
  • Rechargeable, 9.6-volt battery offers up to 15 minutes of run time
  • Tough stain brush helps loosen dirt and stains
  • Removable water tanks are easy to fill and empty
  • Stores ready-to-use
  • 1-Year Limited Warranty
  • Included Formula:
  • Trial-Size Bottle of Febreze Spot & Stain Formula

Model:

1719-T

Name:

SpotLifter 2X Essential

Retail Price:

$49.99

Available:

September 2014

bissell black friday cyber monday specials
BISSELL Black Friday & Cyber Monday Specials
  • $99 SpotBot Pet
  • (Reg.$149.99)

Model:

33N8

Name:

SpotBot Pet

Retail Price:

$99

Retail Margin:

10 pts

Available:

November 2014

  • The SpotBot Pet is a hands-free, portable carpet cleaner that permanently removes pet stains and odors with the press of a button. The unit’s handheld cleaning mode is also useful for removing fresh and set-in stains from couches, chairs, stairs and other hard-to-reach places.
  • Special Features:
  • Two preset cleaning cycles for automatic carpet stain removal
  • Deep Reach technology removes stains from the bottom-up
  • 3” Tough Stain Tool is perfect for cleaning stairs and upholstery
  • Permanently removes pet stains and up to 99% of odor-causing bacteria*
  • 2-Year Limited Warranty
  • Included Formulas:
  • Pet Stain & Odor Formula (8 oz trial size)
  • OxyGen Boost (16 oz trial size)
  • *When used with BISSELL Pet Stain & Odor Formula and Water
bissell cyber monday special
BISSELL Cyber Monday Special
  • $199 DeepClean Lift-Off
  • (Reg.$259.99)

Model:

66E1

Name:

DeepClean Lift-off

Retail Price:

$199

Retail Margin:

10 pts

Available:

November 2014

  • With 2 machines in 1, you get an upright deep cleaner for entire rooms and a removable spot cleaner for stairs, upholstery, auto interiors, and other hard-to-reach areas.
  • Special Features:
  • 12 rows of cleaning, dual DirtLifter® Power Brushes
  • Heatwave Technology™ helps maintain constant water temperature throughout the cleaning process
  • Ready-to-use hose, tough stain tool, and crevice tool
  • 3-year limited warranty;
  • 3” Tough Stain Tool
  • Flat fill tanks for easy filling