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AMERICAN ROOFTOP GARDENS *

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AMERICAN ROOFTOP GARDENS *. WHAT IS A ROOFTOP GARDEN?. ROOFTOP GARDEN : Any outdoor, elevated garden, generally found in urban areas; can be public, semi-public or private.

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what is a rooftop garden
WHAT IS A ROOFTOP GARDEN?
  • ROOFTOP GARDEN: Any outdoor, elevated garden, generally found in urban areas; can be public, semi-public or private.
  • URBAN GARDEN: Any garden found in an inner city area, may include rooftops, terraces, balconies, community gardens, public/private parks, and backyards
many rooftop gardens are
Many rooftop gardens are:
  • found in urban areas
  • situated in northeastern cities
  • enjoyed by wealthy or others with disposable income
accessibility
ACCESSIBILITY
  • PUBLIC: completely open to public. i.e. Lotus Garden
  • SEMI-PUBLIC: found on rooftops of corporate, government, or other buildings. Not generally open to public; access limited, related to certain activities, jobs, parties. For instance: NYC Parks Garden, Beth Israel Healing Garden
  • PRIVATE: restricted use; residential or related to membership; examples include home gardens, YMCA-Brooklyn garden, etc.
types of rooftop gardens
TYPES of “ROOFTOP” GARDENS
  • PENTHOUSE
  • TOWNHOUSE
  • TERRACE
  • BALCONY
  • GREENROOF
practical considerations
PRACTICAL CONSIDERATIONS
  • WEIGHT
  • DRAINAGE
  • ZONE
  • REPAIR
  • REPLACEMENT
  • ACCESS
maintenance considerations
MAINTENANCE CONSIDERATIONS
  • PLANT STRESS
  • ROOT PRUNING
  • NUTRIENT DEFICIENCY
  • PESTS AND DISEASE
  • PLANT SINKING AND HEAVING
design considerations
DESIGN CONSIDERATIONS
  • “BACKDROP EFFECT” rudin
  • CONSTANT SHOW
  • PERMANENCE
cost to client
COST TO CLIENT
  • INSTALLATION ACCOUNTS
    • $10,000 and up up up
    • Can include containers, flooring, soil, stone, lumber, plants, lighting, irrigation, water features, labor, delivery ($60), trash pick-up ($60+$8/bag) and more
    • Materials: 60%-80% over wholesale price
    • Labor: $65-$100+/hour
cost to client14
COST TO CLIENT

MAINTENANCE

ACCOUNTS:

  • $1,000-$300,000/year
  • Materials: 60%-80% over wholesale price
  • Labor: $65-$100+ per hour; billed by quarter hour
  • Costs include chemicals, plants, soil, labor
labor issues
LABOR ISSUES
  • Contracts generally begin with a seasonal proposal prepared by maintenance person
  • Laborer is extremely important for customer relations because he/she may be the only contact the client has with the company.
customer relations
CUSTOMER RELATIONS
  • DEMANDING CLIENTS
    • Must balance meeting customer’s desires with the forces of nature. (i.e. can’t have roses in early March in the North.)
    • It can be hard to explain that certain plants are not available to purchase at certain times of the year!
customer relations17
CUSTOMER RELATIONS
  • ACCESS to BUILDING
    • Apartment buildings: Usually 9am-4pm, sometimes as early as 3:30; strictly enforced…building staff will come and escort you out of building!
    • Private homes: Coordinate with housekeepers; staff does not necessarily work everyday, or for full 8 hours at a time
    • Accessibility can directly affect your paycheck because of unexpected scheduling problems and generally not getting a 40 hour week!!
customer relations18
CUSTOMER RELATIONS
  • Dealing with staff
    • Can be very particular because they are responsible for running household; must answer to homeowner
    • Staff schedules decide your schedule
  • Paperwork-
    • Critical to profit/loss to keep detailed records of billable hours vs ”down-time” (i.e. travel, lunch, unexpected problems)
  • Insurance!!!!
    • “That rug you’re tracking dirt on cost $100,000!”
company structure
COMPANY STRUCTURE

Typical Departments:

  • DESIGN-responsible for designing planting schemes/hardscaping & selecting plants
  • INSTALL/BUILD-constructs the designs
  • MAINTENANCE-cares for and maintains the design;plant selection; customer relations!
  • LIGHTING-can be contracted or in-house
company structure20
COMPANY STRUCTURE

Typical Departments:

  • IRRIGATION-contracted or in-house
  • ACCOUNTING-very important in this business to carefully track overhead, especially regarding labor
  • LEGAL-Clients can and do sue!
  • SPECIAL CONTRACTORS- i.e. water features, artists, stonework
long term issues
LONG TERM ISSUES
  • Plant growth
    • Pruning (root and shoot)
  • Plant replacement
  • Soil replacement (over time)
  • Deterioration of containers, tiles
  • Damage to building infrastructure (again, drainage, drainage, drainage.)
rooftop gardens
ROOFTOP GARDENS

QUESTIONS??