Advertising in the 21 st Century: From New Product to a Campaign. Kelly Fisher Honors Advertising Contract. Product Idea. Ready to drink bottle alcoholic cocktail More like TGIF’s but with more flavors like Smirnoff Ice and Mike’s Hard Lower price point College Friendly All-in-one drink
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Honors Advertising Contract
Filter for extra flavor
Screw top lid
Who is my consumer?
Source: Mintel/Fall 2004 Simmons NCS
Source: Mintel /Fall 2004 Simmons NCS
High class, image conscious trend setters
Flavored Alcoholic Beverages
Skewed towards women
Mix-Up is the only flavored alcoholic beverage that is targeted to females who are interested in a pre-mixed sophisticated cocktail at a decent price.