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MAP 2008

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  1. MAP 2008 Multidisciplinary Action Projects

  2. ... an action-learning course that places teams of first year MBA students in a company environment to learn how to integrate business disciplines and turn theory and experience into valuable action. The MAP Program is...

  3. The MAP Program is ... ... the largest projects course at Ross School of Business. Over 600 organizations have sponsored more than 1200 MAP projects over the last sixteen years worldwide.

  4. How MAP Works… • Follows first year MBA core curriculum • Seven week project period (March through end of April) • One team of 4 to 6 students is assigned to each project

  5. First Year MBA Curriculum • Marketing • Financial Accounting • Microeconomics • Corporate Strategy • Statistics • International Business • Finance • Organizational Behavior • Managerial Accounting • Operations Management and ... • MAP

  6. Action-based and multi-functional • Corporate, entrepreneurial & nonprofit organizations • Domestic and International • Specific to the sponsor’s business needs • Cross-functional integration for project success • A priority for the Company/Organization MAP Projects Are...

  7. Deliverables to Sponsors… • Comprehensive Written Report with actionable recommendations • Formal Presentation at sponsor location to project liaisons and senior management (International projects may be presented via video conference)

  8. Benefits for Sponsors… • Get a “fresh look” from an unbiased team • Receive recommendations in a short time frame • Work with a highly motivated and intelligent group of MBA students with diverse skills, backgrounds and experiences • Gain exposure to the latest business tools, techniques and theories • Receive thorough, high quality recommendations at a low price (expenses only) • Achieve valuable company exposure to the student team/section/class. Reinforces recruiting strength/company profile at the Ross School of Business • To be a partner with the Ross School in the practical education of future business leaders

  9. Learning Objectives for Students… Strengthen critical thinking and analysis skills Enhance capacity to analyze and solve business problems from a multidisciplinary perspective Build written and oral communication skills Strengthen project management skills Develop problem definition and project scoping skills Deepen understanding of course concepts, methodologies & tools Develop interpersonal skills (e.g. effective relationship building) Strengthen capacity to implement change

  10. Example of MAP 2007 Project Sponsors American Express New York City, NY BHP Billiton Mozambique, S. Africa, U.K. PepsiCo Chicago, IL Microsoft India 3M Corporation Minneapolis, MN Clinton Foundation Papua New Guinea

  11. MAP Project Topics • Business Development • Capital Appropriation • Change Management • Competitive Industry Analysis • Country Assessment • Feasibility Studies & Business Plans • Financial Forecasting/Modeling • Growth Strategy • Inventory Management • Market Entry Strategies • Mergers & Acquisition • Market Expansion Analysis • Marketing Plans • New Product Development • Product Launch • Production Scheduling • Procurement • Risk Analysis • Strategic Business Plan • Value Chain Management

  12. Most Successful MAP Projects... ... are important to the company ...are accomplished in seven weeks …are multidisciplinary and challenging ...have project liaisons who are invested in the final results ...have project liaisons who are available to the students ...provide necessary and reasonable resources to support the project, i.e. personnel, data, & financial support

  13. Some of Our Past Project Sponsors... DOMESTIC PROJECTS • 3M Company • American Express • Ameriprise Financial • Best Buy Co., Inc. • Cingular • Citigroup • Coors Brewing Company • Dell • Domino’s Pizza • Dow Chemical Company • Ethicon Endo-Surgery • Equinox Fitness Clubs • Ford Motor Company • General Electric Company • General Motors Corporation • Habitat for Humanity • Investment Property Associates • Johnson & Johnson • J.P. Morgan Chase • Make-A-Wish Foundation • Microsoft Corporation • Orbitz.com • PepsiCo • Procter & Gamble • Sprint Nextel • Target Corporation • Toyota Motor Sales • Vyalex, Inc. • Waste Management • Washington Mutual INTERNATIONAL PROJECTS • Alpha Romeo • American Express • Aravind Hospital • Baxter Healthcare • Bell Canada • BHP Billiton • Border’s Group • The Carter Center • Chemtura Corporation • Chiasma • Clinton Foundation • Citigroup • Habitat for Humanity International • Hindustan Lever Ltd • Hines • Infosys Technologies • Intel • Israel Incubator System • Johnson & Johnson Medical India • Lehman Brothers • Microsoft Corporation • Portugal Telecom • Rainforest Expedition • Ryder Systems, Inc. • SC Johnson • Syntel • Uniplen Industria de Polineros Ltda • Wal-Mart Stores, Inc. • Women for Women International • Whirlpool Corporation

  14. Sponsors Requirements • Fill out on-line Project Proposal at MAP website • Appoint a Project Liaison & Alternate Liaison • Allow Access to Information & Personnel • Provide Resources: work area, phone/fax, and copy equipment • Communicate travel itinerary to MAP team • Reimburse Student Project-Related Expenses

  15. MAP 2008 Application Dates • Project Proposal Submission Begins September 3, 2007 • Final Deadline for Submission of Project Proposals November 30, 2007

  16. Key Dates for MAP 2008 November 30, 2007 • Project Proposals Due January 9-13 • Students select projects March 3 • MAP Kick-off (students only) March 10 • Students start project orientation at the sponsor site January 23 • Team assignments are announced April 21, 22, 23, 24 • Final Presentations

  17. Want to Know More? For additional information contact: Gale Amyx Managing Director Multidisciplinary Action Projects Ross School of Business University of Michigan 701 Tappan Street Ann Arbor, MI 48109 Phone: (734) 763-2463 E-Mail: gamyx@umich.eduwww.bus.umich.edu/MAP