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In a world where social networking dominates human behaviour, successful social media campaigns are an absolute necessity for the rise or revival of a brand. For a brand is no more how its owner would like to define it. A brand is how it is received by potential clients. Hence, the Social Media Marketing Services in Gurgaon is the key to success is social marketing campaigns.
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5 Most Successful Social Media Campaigns Ever By Technians Softech Pvt Ltd
Common Factors For Campaigns In a world where social networking dominates human behaviour, successful social media campaigns are an absolute necessity for the rise or revival of a brand. For a brand is no more how its owner would like to define it. A brand is how it is received by potential clients. Hence, the Social Media Marketing Services in Gurgaon is the key to success is social marketing campaigns. Common factors in recent successful social media campaigns • Engagement, campaigns incorporated some kind of virtual or real activity for people to participate in to get hooked and it worked like a charm. • Food, no matter the differences, people have one thing in common, they love food. • Creativity, each campaign is having some of their own creative part which has attracted a lot of audience.
Dacia This value-for-money child of Renault managed to grow its client base by 60,000 units in the last 36 months. They used the simple Facebook posts boost to reach out to the masses and create the brand awareness that a rising brand needs. The initial focus was on the Sandero, Stepway, and Logan models. With the Facebook boosted post ad option, the Dacia social media campaigns managed to reduce the cost per lead by 45%. There was 27 point rise in ad recall and 6 point rise in purchase as Facebook helped target the right audience.
2. Ant Man We wish this one would have happened in India, but it actually happened in Australia. Back in 2015, before the release of ‘Ant Man’, the marketing team placed mini billboards over major Australian cities. The point? People saw the weird billboards, took a picture, and posted it on social media. Bam! This is probably the most cost-effective means of reaching out to millions of people. This is by far the simplest yet most innovative of all social media marketing campaigns in recent years.
3. Tasty From Buzzfeed We all know the Tasty videos from BuzzFeed on Facebook. It is probably safe to say that over 2016, we all had a phase of following BuzzFeed on Facebook for the Tasty recipes if not for anything else. BuzzFeed used just two ingredients; Facebook’s algorithm to prioritize videos using facebook business manager, and people’s general inclination towards food. With this, they had the perfect recipe, which is, up to 161 million views and 4.4 million shares on the top posts. BuzzFeed gained 1.2 million likes with its Tasty campaigns. This is one of the best social media campaigns ever and not just in recent times.
4. Ice Bucket Challenge We have all heard of the Ice Bucket Challenge and some of us have done it at home no matter which part of the world we are from. This has to be one of the most successful social media campaigns in recent times. People hardly knew about ALS before the challenge and many who took the challenge and helped raise some funds for ALS still don’t know what it is. The important thing is, this is one of the social marketing campaigns to have earned in millions. The ALS Ice Bucket Challenge is one of the most successful social media campaigns because it raised more than $115 million for ALS.
5. Go Gusto Rides Mahindra’s first ever two wheeler automatic deserved to be introduced with one of the best social media campaigns. It came in the form of the #GoGustoRides. This one can be considered one of the best social media marketing campaigns in India because it involved active participation from enthusiasts as well as Mahindra loyalists. What made the gusto social media campaigns even more successful was the involvement of food once again. This is one of those successful social media campaigns that involved food enthusiasts and food bloggers, visiting the best food joints all over Mumbai and Bengaluru in the Gusto scooters.
Conclusion These were the top ten most successful social media campaigns in the last three years that used social marketing campaigns to their fullest potential. With the social media campaigns trend catching up, these 10 are only about 0.05% of all successful social media campaigns since 2015. Original Source: 10 Most Successful Social Media Campaigns Ever
