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Seminar in a Box Roles, Responsibilities & Planning Tips. North America Avaya Channel Marketing 2008. Seminar in a Box Program. Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels.

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Seminar in a box roles responsibilities planning tips

Seminar in a BoxRoles, Responsibilities & Planning Tips

North America

Avaya Channel Marketing

2008


Seminar in a box program
Seminar in a Box Program

Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels.

Host customer seminars, workshops and educational opportunities – impress your prospects and delight your customers.

Joint Objectives

  • Create demand

  • Increase revenues

  • Maintain the base and offer customer loyalty educational opportunities

  • Add extra value to customers with quality demonstrations

  • Deliver quality end-user events


Self service seminars
Self-Service Seminars

Six strategic topics to pick from.

SLE

State & Local Government

K-12 Education

Health Care

Unified Communications

Communications Continuity

Self Service

Avaya IP Office


Plan an informative crisp seminar
Plan An Informative & Crisp Seminar

ASSUME A TWO HOUR EVENT (3 hour max)

  • FIRST HALF: PARTNERSHIP & MARKET VIEW

    • 1 hour and 10 minutes

  • BREAK: 10 minutes

  • SECOND HALF: PRODUCT DEMONSTRATIONS

    • 40 minutes



Self service seminar in a box kits available
Self Service Seminar In A Box Kits Available

SEMINAR IN A BOX

Seminar

Registration

Page

Access Partner Marketing Central

MAIN PAGE

Collateral

Download Page

Invitation Page

https://partnermarketingcentral.avaya.com


Businesspartner event planning guide
BusinessPartner Event Planning Guide

Once you and your Avaya representative have determined that a joint customer seminar will benefit the business:

  • Access the Seminar In A Box portal https://partnermarketingcentral.avaya.com

  • Register the event

  • Review and/or order seminar planning tools

    • Develop seminar invitations, registration sites and seminar confirmations

  • Provide shipping address to Avaya for seminar materials (brochures, white papers, etc.)

  • Conduct a joint session

  • Track and report results

  • Refer to the Seminar Checklist under Seminar Tips & Checklists for detailed seminar planning guidelines.


  • Seminar in a box components responsibilities

    Joint Effort

    BusinessPartner

    Avaya

    Seminar in a Box Components & Responsibilities

    • Identify Audience

    • Register seminar

    • Customize invites

    • Provide raffle item

    • Get customer testimonial

    • Review follow up material

    • Track results

    • Provide Presentation

    • Help Locate Presenter

    • Host Demo

    • Provide

      • Collateral material

      • Invite template

      • Surveys

    • Determine date

    • Define topic

    • Identify presenter

    • Track and report results


    Sample timeline
    Sample Timeline

    Begin planning (Identify theme, target audience, get lists together)

    (- 8 weeks)

    Confirm customer speakers, event location &

    Other resources

    (- 5 weeks)

    Complete invitation and launch.

    (-4 weeks)

    Launch call blitzes to drive attendance (using either sales reps or

    telemarketing firm)

    (-3 weeks)

    Confirm all resources (speakers, hotel, technical requirements)

    (- 1w)

    Call ALL registrants to personally remind them of the event.

    (-2 Days)

    Seminar

    (day 0)

    Thank you email

    (+ 2d)


    Optional invitations and registration site support

    Partner Responsibilities

    Provide list of customers and prospects in Excel format

    Customer name

    Email address

    Full Address

    Contract directly with Mind Design.

    Mind Design Responsibilities

    Customized invitation with company specifics (logos and event details)

    Invitation email blast (minimum 3-4 wks prior to seminar date)

    Provide partner with invite copy in .pdf and HTML

    Set-up registration web site

    Provide registration reports

    Send registration confirmation message and reminder message

    Create and send follow-up “thank you” message

    Optional Invitations and Registration Site Support


    Get started today
    Get Started Today……..

    • Work with your Avaya Account Manager or local Sales Specialist.

    • Register your event on the Seminar In A Box site

      • https://partnermarketingcentral.avaya.com

    • Begin invitation development


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