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KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT - PowerPoint PPT Presentation


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KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT. WHY AUTO INSURANCE?. AGENDA. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW. INDUSTRY ORGANIZATION. COMPETITIVE LANDSCAPE. MAJOR PLAYERS. ADVERTISING STRATEGIES. RECOMMENDATIONS. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW.

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Presentation Transcript
slide3

AGENDA

INDUSTRY STRUCTURE

INDUSTRY OVERVIEW

INDUSTRY ORGANIZATION

COMPETITIVE LANDSCAPE

MAJOR PLAYERS

ADVERTISING STRATEGIES

RECOMMENDATIONS

slide9

ADVERTISING EXPENDITURES

AD/SALES RATIO: 1.2

AD GROWTH: 4.7%

SALES GROWTH: 5.4%

slide12

INDUSTRY PERFORMANCE

RECOVERY of AUTO INDUSTRY

INCREASE IN CONSUMER DEMAND

EXPECTED GROWTH

HIGHER PREMIUMS

slide14

TECHNOLOGY & PRODUCTION COSTS

UNDERWRITING SOFTWARE

LOW PRODUCTION COSTS

slide16

INSURANCE CARRIER

UNDERWRITING SOFTWARE

BROKERS or AGENTS

slide23

18.4% MARKET SHARE

ABSENT FROM STOCK MARKET

$33 billion REVENUE

CROSS PROMOTION

slide24

9.5% MARKET SHARE

70% of PROPERTY & PREMIUMS

$17 billion REVENUE

PRODUCT BUNDLING

slide25

8.6% MARKET SHARE

Until 1973: FEDERAL-EMPLOYEE-ONLY INSURER

$15 million REVENUE

LOW PRICES

slide36

HUMOR

ALL STATE

slide38

CELEBRITY ENDORSEMENT

Aaron Rodgers

Chris Paul

GEICO CELEBRITY

slide39

COMPARATIVE ADVERTISING

“Helping you save even if it’s not with us”

slide40

INFORMATIVE vs. PERSUASIVE

“15 minutes could save you 15%”

slide46

INTERNET ADVERTISING

UNIVERSITY OF FARMERS

slide50

MOBILE ADVERTISING

+ BANNER ADS

slide52

ADVERTISING RECOMMENDATIONS

  • Industry recommendations:
  • Continue to promote online and adjust to evolving trends in social media
  • Have more balance in commercials between building brand and selling product
  • Emphasize more features in coverage or service attributes for better product differentiation
  • Ensure commercial characters have stronger tie to actual product of insurance
slide53

INVESTMENT RECOMMENDATION: ALLSTATE

  • Investment Thesis:
  • Strong recent market performance
  • Superior margins compared to competitors
  • Solid growth prospects (premium increases have been successful to compensate for low interest rates)
  • Dividend increase despite Sandy $1.1B hit shows strength
slide57

SENSITIVITY ANALYSIS

DCF range: $51.88- $67.99

Valuation represents a 6% -39% premium over Monday’s closing price of $49.01