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Alexandra Palace

The Young People Fringe . The Flying Pig Festival Co Ltd. 16-17 July 2011. Alexandra Palace . Would you like a reach of 6 million young people?. Interactive and Fun whilst making a difference?. Just follow us for the next 2 minutes …. www.ypfgroup.com. THE PRODUCT.

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Alexandra Palace

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  1. The Young People Fringe The Flying Pig Festival Co Ltd 16-17 July 2011 Alexandra Palace

  2. Would you like a reach of 6 million young people? Interactive and Fun whilst making a difference? Just follow us for the next 2 minutes …

  3. www.ypfgroup.com

  4. THE PRODUCT The Brand vision and USP Productionand Promotion Delivery CoreCompetences Interactive Entertainment, Game and Sports

  5. PROFILE OF THE BRAND ASPECT 1 New Global Brand with CSR programmes. ASPECT 2 Partnership with young and dynamic organisations and youth inclusion at every level USP ASPECT 3 Delivering fun and engaging interactive young peoples activities

  6. Where? Alexandra Palace When? Saturday July 16th and Sunday17th2011 What?The vibrant youth festival is a collaboration of gaming, sports, dance and enterprise arenas specifically targeted to engage the youth. Who? Family Day: With children up to 16 Youth Day: Teenagers and young adults

  7. THE BRAND VISION AND UPS The Young Peoples Fringe brand value is its USP!! • A new, global youth entertainment brand • Engages beyond the festival experience • Delivers brands comprehensive, seamless event marketing assets • Creates a value-added and sustainable platform for brand • YPF is a bi-annual multi artist, multi region touring series of youth events featuring the young talent performing in cities across three continents over a two year period • Extensive Youth programme involvement and delivery CoreCompetences

  8. WHY GET INVOLVED? • Great exposure to potential consumers • Positive association with a innovative festival • High exposure through a variety of cross-media opportunities • Potential for long term relationship building as festival brand increases its reach • Opening up dialogue to reach hard to reach market • Creating opportunities through outreach programmes • Offers companies the chance to develop a successful CSR programme to traditionally excluded communities

  9. The brand placement opportunities are endless …

  10. This area will be dedicated to all things gaming, The focus will be interactivity with big name games such as Black Ops, Fifa11, NFL 11, battle of the bands, and bringing to the fore the latest in full motion sensor gaming and 3D, involving the whole family Plus all night charity LAN party areas, prize tournaments and demo areas GAMING & TECHNOLOGY

  11. CROSS-WORLD GAMING SYSTEM

  12. The beach area will play host to activities including skating, skiing and surfing and beach volley ball getting the family involved in the activities By night the area will be transformed into the largest man made beach party allowing your brand to be associated with a world record attempt LIFE’S A BEACH Plus … High Profile sporting celebrities to be announced!

  13. ENTERTAINMENT & SPORT Interactive Entertainment, Game and Sports • Atmosphere : Talent: www.atmosphere.uk.com • 5th element Talent: http://www.5thelementagency.com • DJ School :WEB www.djandmcacademy.com • DJ Competition: www.dmcworld.com • Streetsport : www.streetsutd.com • Parkour: www.parkourgenerations.com • Beach Volley Ball: www.londonbeachvolleyball.org CoreCompetences

  14. LET’S DANCE! • Through an association with the dance craze that is sweeping the nation, sponsorship of the dance area and dance bus provides brands with a high profile opportunity to be part of the phenomenon. • What’s more, the arena will actively encourage youngsters to participate in sports with some great trainees that they can relate to. This provides the perfect platform for sponsors to get in on the act and help foster a healthy lifestyle in children. Plus … High Profile music performers to be announced!

  15. WONDERLAND • Mad Hatters Garden will include fun mazes and chock full of the weird and wonderful, giving children and adults alike the chance to become involved in this magical wonderland. This offers endless sponsorship opportunities and will be a great way for your brand to be associated with a wonderful fantasy land.

  16. WORD! • An area dedicated to book reading zone with authors interacting with anyone from avid readers to tentative teenagers, providing the perfect platform to reengage the youth with the literary

  17. FANTASTICAL FEASTS • The Cookery Zone will host demonstrations from young celebrity chefs and healthy eating forums with interactive computer cookery and live demonstrations with a total allocation of 800 interactive workshops over two days. This is a great opportunity to become involved in fostering healthy eating on children as well as developing a relationship with the budding cooks of the future.

  18. YOUNG ENTERPRISE & SUSTAINABILITY • The development of the youth through the YES scheme will give you the chance to fulfil your companies CSR responsibilities engaging teenagers throughout the lead up to the festival and rewarding their progress in an award ceremony.

  19. YPF TRADE VILLAGE

  20. YPF FOOD VILLAGE

  21. We deliver multi-level platform marketing …

  22. DIGITAL • Interactive TV magazine website, generating a huge audience throughout the campaign and large variety of online competitions   • Major branding on the YFP Website with banners and integrated video ads • A link from the YPF website to the sponsor’s website • The Website and publicity material will be branded with your logo • Simulcast in 5 virtual worlds offering one million interactions through KZero will offer limitless branding opportunity

  23. EXTENSIVE WEBSITE INTERACTIVITY

  24. WEB TV MAGAZINE BY THE YOUTH

  25. MEDIA • Promotion through high profile media partners • A reactive press office handling media requests • Maximised media and television coverage • Live television / webcam links from event • Daily flow of news releases with sponsors messages • All media liaison will include sponsors messages

  26. MARKETING • Brand visibility on extensive marketing campaign with the flexibility to meet your specific needs • Five branded buses travelling through London for eight weeks prior to the event • Ten University engagements with society liaison which will include branded messages • One hundred Brand Ambassadors engagement throughout the campaign • Audience engagement through unique experiential opportunities in the form of sampling and bespoke branding areas • 500 000 magazines designed and edited by the young people across London, distributed directly throughout London with dedicated page tosponsors and logo, to your prospective customers • Weekly Newsletters to registered visitors for 2 months priorto event with sponsor’s logo

  27. AND MORE … • Logo Display on all updates through media push, including an extensive PR campaign • Five Competitions will be running on all social media • On ground branding space – stage, standees, posters, banners and all venue branding • Magazines, radio, competitions • Live Radio Link up on the day • Maximising client engagement through interactive and creative entertaining opportunities with your key stakeholders • Data capturing of 9,000 young people’s email and mobile numbers

  28. SPONSORSHIP • As a sponsor of The Young People’s Fringe, you will have the opportunity to increase your brand visibility and recognition within an extremely targeted group of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups). • We will work with you to tailor a bespoke partnership to meet your specific business needs.

  29. DELIVERING YPF LONDON CoreCompetences Promotion and Production of YPF • Plaster: young dynamic Public Relations agency are a with Comprehensive market knowledge and contacts • Livity is a youth-specialist communications agency that works alongside young people • Stagecraft : Production • Argiva: Technology and Broadband • KZero: Virtual Reality Agency • LANstock: Gaming & Events • University Marketing:

  30. JOIN US AS WE CONNECT WITH THE YOUTH … Interactive youth programmes Fun and wellbeing Global brand Make a difference in young people’s lives…

  31. www.ypfgroup.com

  32. The Young People Fringe The Flying Pig Festival Co Ltd 16-17 July 2011 Alexandra Palace

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