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Creative Thinking Process

Creative Thinking Process. By. Associate Professor Dr.Sman Ngamsnit, . Fulbright Scholar -In-Residence, Ohio University, Ohio, U.S.A. (1991). Media Exposure Behavior. 1. From the media they own. 2. From the media they are accustomed to.

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Creative Thinking Process

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  1. Creative Thinking Process By Associate Professor Dr.Sman Ngamsnit, Fulbright Scholar -In-Residence, Ohio University, Ohio, U.S.A. (1991)

  2. Media Exposure Behavior 1. From the media they own 2. From the media they are accustomed to 3. From the media that are not against their religion and beleif Wilbur Shramm(1960) gave media exposure formula as: Promise of Reward News Exposure = Least Effort Expecting high gain with least effort (simplicity is success)

  3. Basic element for audience analysis Three intellectual ages of man: 0 – 5 years: the age of Why? 5 – 10 years: the age of Why Not? 10 – 75+ years: the age of Because

  4. Remember Wilbur Schramm’s formula: Wilbur Shramm(1960) gave a set of formula as follow: Promise of Reward News Exposure = Least Effort With explanation that; people receive news with least effort but with high gain.

  5. Four Attitudes for basic creative thinking • Exploring: Listen, accept other’s points of view, • Look for alternatives, look beyond • the obvious, do not be satisfied with • the adequate 2. Stimulate: Fantasy, humor, the use of impossible and unstable situationssteps to new ideas, try things out to see what happens.

  6. 3. Liberate: escape from concept prisons, escape from old ideas to better ones. 4. Anti-rigidity: Anti-dogmatism, anti-arrogance, Challenge fixed ideas.

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