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Building Legislator Support for Public Broadcasting

Learn about building support for public broadcasting funding in the changing political environment. Discover successful strategies at state and federal levels to secure funding for essential public services. Best practices for engaging legislators, influential supporters, and grassroots advocacy will be discussed. Join the webinar on April 21, 2014, at 3 pm ET with speakers Patrick Butler and Kate Riley.

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Building Legislator Support for Public Broadcasting

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  1. Building Legislator Support for Public Broadcasting NETA Management Resources Council Webinar April 21, 2014 3pm ET

  2. Patrick Butler President & CEO Association of Public Television Stations

  3. Political Environment • Several very challenging years for public broadcasting funding • Fiscal limitations continue, but the tide is turning • Recent progress at both state and federal level

  4. State Funding for Public Broadcasting

  5. Making the Case:Public Service Media Messaging Public Safety Education Citizenship

  6. State Funding Success • Florida • funding for public broadcasting went from zero in 2011 to $7.4 million today. • Indiana • Funding included in Governor’s budget • Alabama • 27% increase over last year’s funding for Alabama Public Television.

  7. Kate Riley Director Government Relations Association of Public Television Stations

  8. Federal Funding Success • Restored most funding lost in sequester of FY13 • Maintained near level funding during difficult fiscal environment • Rebuilding Bipartisan Support • Public Broadcasting Caucus • Appropriations Letters

  9. Making the Case:Public Service Media Messaging Public Safety Education Citizenship

  10. Federal Request Summary • FY 2015 Funding Requests: • $445 million for CPB in FY 2017 • $27.3 million for Ready to Learn • $2 million for Rural Digital • Restoration of critical infrastructure funding

  11. Public Broadcasting Funding = Essential Services • Early Childhood – Adult Learning • Ready To Learn • Learning Media • Job Training • GED Prep • Virtual High Schools • Financial Literacy Education

  12. Public Broadcasting Funding = Essential Services • DEAS • Local Datacasting for First Responders • Weather Alerts • Amber Alerts Public Safety

  13. Public Broadcasting Funding = Essential Services • C-SPAN Style Coverage • Candidate Debates • Public Affairs • Local History/Culture Citizenship

  14. Local Services = Critical Impact Infrastructure = Backbone for Services

  15. Best Practices to Build Support • Develop relationships with legislators and staff • Periodic, personalized updates • Meet with lawmakers in DC, State Capitol and local offices • Invite legislators and staff to participate in station events/photo ops

  16. Best Practices to Build Support • Quantify the value of station services to demonstrate return on investment.

  17. Best Practices to Build Support • Engage your influential supporters to expand support in their networks & with lawmakers • Board Members, volunteers & donors

  18. Cait Beroza Advocacy & Social Media Manager Association of Public Television Stations

  19. Leadership Council • Network of high-level public broadcasting ambassadors • Help tell public broadcasting’s story of essential public service to many audiences • Nominated by their local stations • Constantly communicate local station value • Meet on monthly conference calls

  20. Leadership Council Representation

  21. Nomination Form

  22. Grassroots Advocacy

  23. Station Grassroots Advocacy Campaign Take a stand for the local stations and programs you love.

  24. Protect My Public Media Co-Managed by APTS and NPR

  25. New Website www.protectmypublicmedia.org

  26. Sign Up For Updates www.protectmypublicmedia.org

  27. Sign Up For Updates www.protectmypublicmedia.org

  28. Write To Your Member of Congress

  29. Tell Your Story

  30. Share The Campaign

  31. Engaging Our Advocates • Over25,000 e-mails were sent to Congress in less than a week.

  32. Social Media Facebook www.facebook.com/ProtectMyPublicMedia Over204,110likes Twitter www.twitter.com/mypublicmedia Over4,780followers

  33. Blog

  34. Mister Rogers Day Take a Photo in Your Mister Rogers Sweater Mister Rogers Testifies Before CongressMay 2, 1969

  35. Our Network Grows • In early 2011, 200,000 advocates signed up. • Now, nearly 430,000 advocates are signed up. • In total, over 645,000 emails have been sent to Congress in support of public media.

  36. Double Our Advocates

  37. Engaging With Protect My Public Media Facebook I love public media because Submit a Testimonial Station Event Blog Twitter

  38. Questions?

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