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Public Broadcasting. Non-Commercial Broadcasting. Almost from the beginning, channels have been reserved for non-commercial use. In FM radio, frequencies from 88 to 92 MHz were reserved for non-commercial use. Initially, those channels were almost all used by educational institutions.

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Presentation Transcript
non commercial broadcasting
Non-Commercial Broadcasting
  • Almost from the beginning, channels have been reserved for non-commercial use.
  • In FM radio, frequencies from 88 to 92 MHz were reserved for non-commercial use.
  • Initially, those channels were almost all used by educational institutions.
non commercial broadcasting1
Non-Commercial Broadcasting
  • In 1952, the FCC’s Sixth Report and Order reserved over 200 channels for “educational television.”
non commercial broadcasting2
Non-Commercial Broadcasting
  • There is a conceptual difference between “educational” programming and “instructional” programming.
    • Educational programs are aimed at more generalized audiences and are often entertaining
    • Instructional programs are intended for classroom use, and are aimed at developing certain skills or competencies
structure of public broadcasting
Structure of Public Broadcasting
  • The Public Broadcasting Act of 1967
    • Created the Corporation for Public Broadcasting
    • CPB is a “quasi-governmental” agency
    • CPB is a funding agency
non commercial broadcasting3
Non-Commercial Broadcasting
  • The Corporation for Public Broadcasting launched the Public Broadcasting Service (PBS) in 1969-1970
  • PBS is a program distributor – but not producer
  • Member stations (affiliates) produce programs which are distributed to other members
non commercial broadcasting4
Non-Commercial Broadcasting
  • National Public Radio (NPR) is the radio equivalent of PBS.
  • NPR distributes programming from members and other sources.
  • NPR does produce programming.
non commercial broadcasting5
Non-Commercial Broadcasting
  • Public broadcast licensees
    • State and municipalities (40%)
    • Colleges and universities (25%)
    • Public School Boards (3%)
    • Community Foundations (33%)
funding
Funding
  • ALWAYS a problem for public broadcasters
  • Government support continues to dwindle, as it has for nearly 40 years.
  • Reliance on foundations and underwriting
  • Underwriting has grown to more closely resemble commercial sponsorship