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Endowment Fundraising for Public Broadcasting

Learn how to generate new funds beyond your current membership base for public broadcasting by implementing a three-step process. Identify key individuals or causes to create unique giving opportunities while honoring their legacy. Explore successful memorial funds like the Josef Gingold Memorial Fund and the Al Cobine Recognition Fund, showcasing the impact of such initiatives on programming and outreach. Utilize various tools such as letters from celebrities, websites, and newsletters to maximize fundraising efforts.

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Endowment Fundraising for Public Broadcasting

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  1. Endowment Fundraisingfor Public Broadcasting Judy WittWFIU/WTIU Bloomington, IN

  2. Generate new funds beyond current membership base • Otherwise not invested in the station • Beyond broadcast area

  3. Three Step Process HookFind the person/cause who could open up an entire circle of contacts CircleIdentify the prospective donors with a close relationship to the individual/cause BenefitHonor the individual/cause while creating a unique giving opportunity for the station

  4. Josef Gingold Memorial Fund • Violinist and Teacher • Inspired several generations of performers

  5. The Gingold Circle • Former students and major performers

  6. Al Cobine Recognition Fund • Musician, composer and band leader • Premier musical contractor

  7. The Cobine Circle • Former band members • Celebrities • Family members • Co-workers • College friends

  8. The Reward • Memorialize in perpetuity • Support programming • Digitize existing programs • Produce new programs • Funds for guest artists • Educational Outreach • Hire staff

  9. Robert Samels Memorial Fund • Announcer killed in plane crash • Contributions surpassed $10,000

  10. The Samels Circle • Former announcers

  11. The Brochure

  12. Other Tools • Letter signed by celebrities • Reply card and envelope • Website • Newsletters • Guides

  13. Summary • Don’t limit yourself to donors in your broadcast area.

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