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An elegant event by Capital Land to showcase Vista Verde's luxury apartments to businessmen, Lady Luxury, and celebrities. Featuring exquisite dining, entertainment, and a high-tech light and sound system.
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GENERAL INFORMATION • Time: 6pm – 9pm, 29/5/2015 • Location : Vista Verde’s Project of Capital Land ( District 2 ) . • Guests Invited: Businessmen, Lady Luxury, celebrities, who have high demand to buy luxury apartments. • Number of guests: 300 guests ( Unofficial) • Serving system: Dinner ( Set menu )
Building brand name for Vista Verde’s project with businessman community, Lady Luxury, Women Leader, investors, agencies and people who have high demand to own luxury apartments like Vista Verde. • Supporting in the campaign of sales of Vista on 30 May 2015. PURPOSE
Night at Vista Verde - a high class event, where successful businessmen, women leaders, lady luxury, celebrities and loyalty/privileged customers of Vista Verde could be reunited • The organizers of this event are Capital Land, that co-operated with Business Style - Lady Luxury and Women Leader will bring opportunities for every guests to enjoy a luxury life but eco friendly environment. • Night at Vista Verde - "The Green Sonate", Night at Vista Verde will be an glamorous night with the participation of famous Vietnamese's celebrities as well as some successful foreigner businessmen MESSAGE
CONCEPT • Idea comes up with Capital Land’s slogan “ The Green Sonate “, which has been used to be the theme as well as main decoration for the event. • With the aim of using lotus image for decorations as well as entertainment activities, it will make guests know more the name of upcoming building – “ Lotus Tower “ • Using high-tech light and sound system, laser technology will make an extreme impress on guests. • Moreover, some famous Vietnamese’s singers will be invited such as Tung Duong, LinhNga, Le Quyen.
INVITATIONS Picture of Vista Verde Invitation Timeline 350 luxurious invitatios will be handed to the senior guests accompanied publications Business style & EnjoyLiving.
HOA BÀN TIỆC • Western dinner tables will be covered by purely white table-cloths and flower decoration. • There will be ordinal numbers on the table in order for the convenience of managing guests invited. FLOWER TABLES DECORATION
DECORATION before
DECORATION after
DECORATION after There are thousands of rope lights wrapping the garden trees, goes along with light system, that are established previously, will brighten the event
SÂN KHẤU • Using the marquette as stage. • Hide the marquette with a rectangular thing that is covered by white cloth in order to show fantastic effects. • After the performances, all the white cloths will be pull down to show the marquette and represent the building lotus.
6pm – 7pm: Welcome guest- Networking • 7pm – 7:05 pm : Opening dance • 7:05 pm – 7:10 pm : Laser & Lighting Performance • 7:10 pm – 7:20 pm : MC will introduce the event. • 7:20 pm - 7:50 pm : • Show a film about the project. • Introduce to the project . • Q&A of guests invited. • 7:50 pm – 8:00 pm : Tung Duong’s singing performance • 8:00 pm – 8:10 pm : LinhNga’s with “Lotus dance” performance • 8:10 pm – 8:20 pm : Le Quyen’s singing performance. • 8:20 pm – 8:30 pm : Lucky Draw PROGRAM FLOW
Photo banner area with green carpet / artificial grass will be located on the entrance for conveniently checking-in and taking pictures. PHOTO BANNER
There will be a band playing instrumental music in guest welcomed area in order to bring high-class, luxury atmosphere. • Finger food party is served with cocktail • In the guest welcomed area, some tables have cocktails will be put so as to create convenient spaces for guests talking. WELCOME GUESTS
Photo corner is the grass wall with Vista Verde’s logo, which will be the highlight in the guests welcomed area in order for them taking pictures. • There will some small leafs hanging on the wall so guests can deliver the congratulation wishes to the event’s host. PHOTO CORNER
Flower entrance is designed as the highlight in order to differentiate the guest welcomed area and banquet spaces. In addition, it is known as another photo corner for guests taking pictures. FLOWER ENTRANCE
MC NguyệtÁnh MC NGUYỆT ÁNH
SPECIAL PUBLICATION COMMUNICATION • Special publication of Business Style Magazine with the main theme ENJOY LIVING • Number: 2.000 publications • Design: 72,000,000 • Photo shooting and article writing (26 pages): 216,000,000 • Insert with Business Style Magazine: 20,000,000 • Printing: 25.000/ publications
SPECIAL PUBLICATION COMMUNICATION
COMMUNICATION • NEWSPAPER • ThanhNiên (1/2 page) • Introduce about the event Night at Vista Verde
COMMUNICATION Class A department (HCMC) and TânSơnNhất airport in 1 week • Video Clip with the duration of 2 minutes introduce about Night at Vista Verde, where guests can enjoy an eco friendly environment inside the crowded city like HCMC. • Clip will be in the same harmony with the special publication Enjoy living Night at Vista Verde. • VIDEO CLIPS 8 spots TVC in rush hour (19:00 - 20:00 and 12:00-13:00) This video will be posted in social media, faceboook of 20 hot bloggers, Chicilon, Home TV, and youtube.
COMMUNICATION • ONLINE PR
BANNER Ladyluxury.vn Womenleader.vn Bstyle.vn Hotnow.vn
BANNER camnangmuasam.vn dining.vn enjoyliving.vn
TELEVISION • Reported after the event (News at 20:00) • Reported after the event • Reported after the events (Newsletter 3 minutes played in 2 days: 2 times a day)