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Advertising Campaign Planning Chart

Brainstorm and plan an effective advertising campaign by identifying target audiences, strengths, and weaknesses of various advertisement types. Collaborate with classmates to create persuasive strategies for promoting a chosen book.

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Advertising Campaign Planning Chart

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  1. SB 1.19 Sampling Ads and planning a Campaign English I PreAP Preparing for Unit 1, EA #2

  2. At your tables… • You will be assigned three specific types of advertisements. • For each type of advertisement, you need to • Identify the audience which might be the most receptive to that type of ad • Identify three strengths of this type of advertising • Identify three weaknesses of this type of advertising FOR EXAMPLE: Type: TV Informercial Audience: adults; TV watchers (depending on the product) Strengths: reaches a wide group of people, visual, repetitive Weaknesses: long, cheesy, inconvenient to purchase the product

  3. AdvertisEments By Table • Table 1 & 4: magazine ads, newspaper ads, posters • Table 2 & 5: billboards, book displays, book jackets • Table 3 & 6: television commericals, film or video trailers, radio commercials • Table 4 & 8: television interviews, radio interviews, podcasts

  4. Create this chart in your Notes Section:

  5. As a group… • complete the brainstorming chart on page 79 for your novel ad campaign • Begin brainstorming how you might persuade your classmates to read the book you read independently.

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