By Kristina Erickson and Sam Porter. Building a Brand: CSN t o Wayfair. Niche for the Masses. CSN stores founded in 2002 by Conine and Shah Hundreds of online sites selling home goods Focused on small websites with specific names (Allswivelbarstools.com) (Hotplates.com)
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-Do you think it was a good idea to combine the 200 sites?
-Do you think the risks involved with this change are worth the benefits?