About This Branding Strategy. This Branding Strategy was prepared by UXB (Unexploded Brand), a local branding consulting firm who specializes in building brands for Internet companies and other consumer companies.
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- The Evolution of the MP3.com Brand
- Planning for the Future
- Branding Objectives
- What is a Brand?
- Comparative Brands
- What is the Status of the MP3.com Brand now?
Igniting the MP3.com Brand
- High Level Recommendations
- Lighting the Fuse
Defining & Communicating the MP3.com Brand
- What Makes MP3.com Tick?
- The Brand Platform
- The Brand Hierarchy
- Branding our Technology
- Why a New Mark as a Seal of Approval
- How to Define the MSP Category
- Communicating the MSP Vision
- MSP Messaging
Exploding the MP3.com Brand
- The Next Steps
- Branding Recommendations
- B2B/Developer Recommendations
- B2B/Developer Messaging
- The Artist
- Artist Recommendations
- Artist Messaging
- Consumer Recommendations
- Consumer MessagingTable of Contents
[MP3.com must control the perception of its brand, developing strong cobranding guidelines to drive value and understanding of the brand, to add value and attract partner and consumer awareness and understanding (a seal of approval)].
MP3.com is the leading enabler of freedom to access music and entertainment, anytime, anywhere.
(MP3.com is about anytime, anywhere access to music and entertainment)
MP3.com is the leading provider of technology and infrastructure that empowers its partners to improve their business models, generate revenue and grow their brands by more effectively delivering music and other digital content to their customers anytime, anywhere.
(MP3.com is about profitability)
MP3.com is the premier music service provider (MSP), delivering tools, technology, infrastructure and services that enable artists and business partners to deliver music and entertainment, anytime, anywhere.
MP3.com is the premier music service provider (MSP). We are a technology company providing tools, technology and infrastructure that empower businesses to improve their business models grow their brands and better deliver music and other digital content to their customers anytime, anywhere.
We give you the tools you need to provide music to your customers. If you aren’t an MSP, we make it easy for you to be one or add to the functionality to your existing business.
MP3.com empowers artists of any genre to embrace the digital revolution. We provide artists with free tools and services to actively promote their music, enabling fans to access their music, creating global exposure and unlimited opportunities to generate revenue.
(MP3.com is about being discovered and the freedom to create success your way)
MP3.com provides developers with technology solutions for storing, managing and delivering personalized music content and music-related services.
(MP3.com is about leading-edge technology.)
Become an MP3.com Digital Artist and you’ll receive free access to all the tools you need to turn your local audience into a global fan base via the Internet. Many of the tools offer you the freedom to discover new opportunities and ways to earn money. Go digital, get heard and get paid.
MP3.com adds value to your application, hardware or web-based service by providing personalized music services that translate into increased revenue potential. The MSP Platform includes built-in security, access and leading-edge technology.
Web Site users:
MP3.com provides the freedom to access your music and entertainment anywhere, anytime.
MP3.com gives you access to a variety of music services. The My.MP3.com Music Center gives you access to your music anytime, anywhere. MP3.com web site services give you personalized recommendations and event notification via email, the ability to create custom radio stations, and more.
MP3.com gives you access to your music and entertainment anytime, anywhere.
MSP is NOT the Brand, it’s the Strategy for Differentiation. Capture and Articulate the MSP Vision and it will Ignite the Brand.