Marketing mix: Place

Feb 13, 2026

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This article explores the role of wholesalers in the supply chain, emphasizing their function in purchasing large quantities of goods and reselling them to retailers. It highlights the importance of the marketing mix, particularly the 'place' aspect of distribution, which involves the movement of products from producers to consumers. Understanding these concepts is crucial for businesses looking to optimize their supply chain and enhance their market reach.

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Marketing mix: Place

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Wholesaler: Someone who buys a large quantity of goods and resells to retailers. Marketing mix: Place Distribution: Is moving a product from the producer to the consumer.