Effectively Marketing The FGBMFI In Your Locality. 2013 National Training NT 1303. Introduction.
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2013 National Training
“But for your day-in year-out, I want you SMALL , LOCAL and SENSITIVE to me. I do not want uniformity I will never take two men, or two places in just the same way. Give me outlets for my INFINITE VARIETY’
Demos Shakarian–Vision Intensified
According to Demos:
“…the vision is people, the vision is God’s Holy Spirit changing lives. The vision is God breaking the chains of the devil and setting the captives free”.
Every community/chapter must have a character:
Age Bracket: Young, Middle-aged and Retired.
Social Status: Youth, Executive and Eminent Persons.
Profession: Military, Bankers and Civil Servants, etc.
Marital Status: Single, Married, Parents and Grand Parents
“You have not chosen me, but I have CHOSEN you, and ORDAINED you, to go and BRING FORTH FRUIT and let the fruit remain. That WHATSOEVER you ask the father in my name, he may give you”
The people in your community are your customers
Package and advertise your BRAND to effectively meet their needs
Your chapter is effective when you retain old customers and attract new ones.