Using Digital Marketing Effectively The world runs on technology today; there is hardly any product or service that is not available on the Internet. With this, the way a product or service is marketed today has evolved from what was done a couple of years back. With the coming of age digital marketing techniques that help marketers reach out to the target audience on the Internet and mobile phones, companies continue need to evolve to stay in the game. Digital marketing strategy is one of the most cost effective methods to reach out to stakeholders across geographies and age groups, mainly because they work in a targeted manner. Not only does this technique help in creating a buzz on the Internet, but also push sales significantly over a period of time. While there are several components to digital marketing, SEO is the most significant part of the entire digital marketing strategy. That said, other techniques like Facebook marketing, twitter trending, ad word marketing, online reputation management etc. are also essential. All these things might seem easy to read about, but when it comes to applicability, it does get difficult to manage and strategize. Hence, the need to hire a digital marketing company which provides end-to-end solutions – right from web design to website maintenance to obviously providing digital marketing strategy. However, getting experts in this field is imperative who have real-time hands on experience in the field. Incepte, one of the millennial digital marketing agency in Singapore is one such example; they offer solutions to clients in Singapore, Malaysia, Indonesia and Thailand.