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First Principles of Web Search: A Primer on SEO for Librarians

Explore the fundamental concepts of search engine optimization in the digital realm and how Google operates differently from physical libraries. Learn about the anatomy of web search engines and understand the strategic implications for librarians.

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First Principles of Web Search: A Primer on SEO for Librarians

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  1. First Principles of Web Search • a primer on search engine optimization Nicholas Schiller Systems & Instruction Librarian Washington State University Vancouver Online Northwest 2011 February 11 CH2M Hill Alumni Center Oregon State University Corvallis, Oregon

  2. Consider the Dialog blue sheet...

  3. Part One: The first principles of SEOfor librarians

  4. Google isn’t magic

  5. Bits & Atoms behave differently • Digital objects obey a different set of rules than do physical objects. • (Libraries are designed around the rules of physical objects)

  6. On one level, Google tries very hard to impersonate a database

  7. On another level, Google leverages the capabilities of digital objects

  8. Part Two: How Search Works

  9. On one level, Google tries very hard to impersonate a database

  10. The Anatomy of a Large-Scale HypertextualWeb Search Engine Sergei Brin and Larry Page http://is.gd/dPTyrl • Crawl HTML Content • Indexes • URLS • HTML tags • links • words • *search entered* • words matched • results ranked • “external meta information” • pagerank • anchor text Another look at search structure

  11. “The web is a vast collection of completely uncontrolled heterogeneous documents.” Google takes advantage of implicit metadata URL <html> <head> <title> <meta name=description” content =”brief description”> <body> <h1> <h2> <h3>

  12. On another level, Google leverages the capabilities of digital objects

  13. Google’s Search Engine Optimization Starter Guide: http://is.gd/OHgB0G <a href=”http://informationgames.info”>Nicholas Schiller’s library and video game blog</a> <a href=”http:// decormyeyes.com” rel="nofollow">This is the store from the NYTimesarticle about complaints beinggood.</a> Pagerank and Anchor link text

  14. Google’s Search Engine Optimization Starter Guide: http://is.gd/OHgB0G <a href=”http://informationgames.info”>Nicholas Schiller’s library and video game blog</a> <a href=”http:// decormyeyes.com” rel="nofollow">This is the store from the NYTimesarticle about complaints beinggood.</a> Pagerank and Anchor link text

  15. Part Three: We discuss the ramifications

  16. Where are we now?Where are we going?

  17. Image Credits: (All images Creative Commons Licensed or in the public domain) Slide 3: Jessamyn, Danard Vincente Slide 4: Keso, CapesTreasures.com Slide 5:uncoolbob Slide 6: xmacex Slide 7: fml, Marc_Smith Slide 10: xmacex Slide 13: Marc_Smith, fml Slide 14:fml Slide 15: fml Slide 16: fml Slide 18: Marc_Smith,alandberning Video on slide #9 is copyright Google 2011

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