Digital Commonwealth: The Bridge to Library 2.0 Marshall Keys, Ph.D. MDA Consulting POB 534 Nantucket MA 02554 firstname.lastname@example.org Today: celebration and challenge Celebration: a new tool for adding value to the Commonwealth and for increasing the common wealth Challenges:
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Marshall Keys, Ph.D.
POB 534 Nantucket MA 02554
Celebration: a new tool for adding value to the Commonwealth and for increasing the common wealth
“This is the library.
This is where they keep the books.”
“This is the server farm. This is where they have the data”
But people didn’t want to ride trains; they wanted to get to New York.
Distributed discovery and retrievalLibrary Roles
“ If the Academic Library Ceased to Exist, Would We Have to Invent It?” http://connect.educause.edu/library/abstract/IftheAcademicLibrary/40684
Race, class, language, culture, age and their influence on libraries
By Fred Brock NYT Oct 12, 2003
The big baby-boom generation is starting to retire. There simply aren't enough workers behind them in the labor supply pipeline to fill their jobs.
“Breaking the Silence” Henry Louis Gates JR, NYT, Aug. 1, 2004
“Reality check: according to the 2000 census, there were more than 31,000 black physicians and surgeons, 33,000 black lawyers and 5,000 black dentists.
Guess how many black athletes are playing professional basketball, football and baseball combined?
In fact, there are more board-certified black cardiologists than there are black professional basketball players.”
“The PC is no longer centre of the technological universe.
You can do e-mail on a BlackBerry,
plug your digital camera directly into your printer,
download music directly to your phone,
and call up Google or eBay on any device with a web browser—not just a PC.”
“The PC’s 25th Birthday”, Economist, July 27, 2006
Young woman to young man on the MBTA subway, Boston, January, 2002
“Is that a library book over there? It’s got the plastic on it and the Dewey decimal number.
“When was the last time you read a library book?”
NYT Sept 15, 2002, 2, p.1
60,000,000 users worldwide!
Always connected, 24/7!
Personalized technology, ridiculous extremes
Watch and share your videos worldwide!”
"I don't always think people's opinions are worth reading," he says. "They should not be published. I really like the filtering that publishers do. You don't publish maundering.“
“What's the Difference Gorman vs. Stripling?” by John N. Berry III – LJ 3/15/2004
“You don’t get it, Daddy, because they’re not targeting you!”
Having it their way vs doing it our way
Evolving information technology: the search for portability
New: “Everything is on the phone”
Old “auction” business model
New: fixed price business model
And now in the USA: for 49 cents!No, make that 25 cents!
Students see little difference between television and the Internet.
They watch programs on their laptops, at home on TiVo and (perhaps illegally) through file-sharing.
The coming generation is accustomed to the idea of watching or listening to anything on any device that's nearby.
Jon Gertner, “Our Ratings, Ourselves” NYT 04/10/2005
the medium isn’t a browser and the hardware isn’t a PC?
No, but you will be building libraries with Second Life features
“In creating the iPod, Steve Jobs has shifted the emphasis of Apple from computers to what he hopes will keep it relevant and profitable in the future: products for a digital way of life.”
“Oh, Yeah, he also sells computers,” John Markoff, NYT, April 25, 2004
"It's not our world any more; those who grew up on the Internet accept continuous change and turmoil in the technology they use, and they expect their teachers to keep up.”
What we value as an organization has little or no value unless it matches that of our customers!
Libraries MUST Look Outward! Not Inward
Pushing our information out! We find them, instead of them finding us!!
To Accomplish what we have never done, we have to do things we have never attempted!!
“She is a passionate advocate of citizen's media and Web 2.0 technologies in libraries because they virtually compel creativity:
‘You don't simply study them. You use them, you play with them, you design better applications with them, you collaborate with people and come up with something completely different and new using them,’ she says.
These technologies make it possible for even the smallest library to have tremendous impact, ‘giving the public a voice and access to participate and build virtual communities.’”
“Library Goddesses,” LJ March 15, 2007
Hundreds of library-based interactive learning sites all over Massachusetts, all linked by Digital Commonwealth!
Shifting from what we know
to create library services
for a digital way of life
Kanter, R. M. Evolve!: Succeeding in the Digital Culture of Tomorrow. Boston: Harvard Business School Press, 2001