Digital commonwealth the bridge to library 2 0
Download
1 / 95

Digital Commonwealth: The Bridge to Library 2.0 - PowerPoint PPT Presentation


  • 318 Views
  • Uploaded on

Digital Commonwealth: The Bridge to Library 2.0 Marshall Keys, Ph.D. MDA Consulting POB 534 Nantucket MA 02554 marshallkeys@mindspring.com Today: celebration and challenge Celebration: a new tool for adding value to the Commonwealth and for increasing the common wealth Challenges:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Digital Commonwealth: The Bridge to Library 2.0' - niveditha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Digital commonwealth the bridge to library 2 0 l.jpg

Digital Commonwealth:The Bridge to Library 2.0

Marshall Keys, Ph.D.

MDA Consulting

POB 534 Nantucket MA 02554

marshallkeys@mindspring.com


Today celebration and challenge l.jpg
Today: celebration and challenge

Celebration: a new tool for adding value to the Commonwealth and for increasing the common wealth

Challenges:

  • to ensure that these resources are known and accessible to people outside the institutions that create them

  • To use this portal as a tool for involving people in libraries and other cultural institutions


What i am going to talk about l.jpg
What I am going to talk about

  • Where we are

  • Where the Digital Commonwealth can lead us

  • What we have to deal with to get there

  • Who is leading the way

  • Permanent beta

  • Specifics from Elizabeth Thomsen this afternoon


Our problem back in the day l.jpg
Our problem (back in the day)

“This is the library.

This is where they keep the books.”



The problem now l.jpg
The problem now

“This is the server farm. This is where they have the data”

Machine-centric!


From book warehouse to data warehouse l.jpg
From book warehouse to data warehouse?


What business are you in l.jpg
“What business are you in?”

  • Theodore Levitt, ”Marketing Myopia” Harvard Business Review, 1960

  • The railroads thought they were in the railroad business.

    But people didn’t want to ride trains; they wanted to get to New York.

  • Are we still in the warehouse business?

  • How do you keep a repository from becoming a warehouse?


Three stages of technological revolutions l.jpg
Three stages of technological revolutions

  • In the first stage, we automate what we do

  • In the second stage, we do things differently

  • In the third stage, we do different things


Web 2 0 doing things differently and doing some different things l.jpg
Web 2.0:Doing things differently and doing some different things

  • Tim O’Reilly, "Web 2.0 is the business revolution caused by the move to the internet as platform“ wikipedia 20071011

  • Web-based services that facilitate collaboration between users

  • Not technological changes so much as changes in the ways people use the web


Digital commonwealth does things differently l.jpg
Digital Commonwealth: does things differently

  • A portal

  • Virtual collection

  • Aggregated

  • Web-based

  • Web-enabled

  • Facilitates use of new and existing collections

  • But does it do different things?

  • Does it facilitate collaboration?


Library 2 0 l.jpg
Library 2.0

  • Michael Casey LibraryCrunch c. 2004

  • Libraries are at a crossroads where elements of Web 2.0 are applicable:

  • the need for libraries to adopt a strategy of constant change

  • promoting a participatory role for library users. Wikipedia 20071011


Library 2 0 from the technology point of view l.jpg
Library 2.0 from the technology point of view

  • Web-based libraries with full-featured OPACs

  • Open systems, not proprietary software

  • Access through multiple platforms:

    • Computer

    • PDA

    • Mobile phone


Library 2 0 from the user s point of view l.jpg
Library 2.0from the user’s point of view

  • User customizable services

  • Users involved in designing and implementing services

  • Library involved in building and supporting “communities”, groups of users with common interests


Library 2 0 from the librarian s point of view l.jpg
Library 2.0 from the librarian’s point of view

  • Beta is forever

  • Constant change replaces upgrade cycles

  • Continuously examine services

  • Ideas from peripheral fields integrated into library service models: e.g., Nordstrom service model

  • Be willing to replace services at any time


Assumptions and questions l.jpg
Assumptions and questions

  • The future of libraries depends on their ability to meet the emerging needs of users.

  • Who will those users be?

  • What are their emerging needs?

  • How will these needs differ from traditional needs?

  • How can libraries respond to them?

  • What does this have to do with the Digital Commonwealth?


Library roles l.jpg

Traditional

Identification

Acquisition

Indexing

Storage

Dissemination

2.0

Creation

Metadata

Storage

Distributed discovery and retrieval

Library Roles


Academic libraries lynn scott cochrane l.jpg
Academic libraries:Lynn Scott Cochrane

Basic roles:

  • to purchase published materials;

  • to identify, preserve, and manage unique special collections and locally produced information resources

  • to make all these easily available to users.

    “ If the Academic Library Ceased to Exist, Would We Have to Invent It?” http://connect.educause.edu/library/abstract/IftheAcademicLibrary/40684


Rebalance l.jpg
Rebalance!

  • Academic libraries should move to a 50-50 split of expenditure and time between these roles

  • Academic libraries should spend halftheir time and money on capturing, preserving, and distributing local materials, such as scholarly monographs, essays and articles, research reports, artworks, photographs, documentation of campus events, campus records, and so forth.

  • Why? these materials will never be available in the marketplace from vendors; they are the products of local efforts.


Public libraries l.jpg
Public libraries

  • The library and the bank

  • The library and the church

  • The library and the lab

  • The library and the medical model

  • What about users?


If a tree falls in the forest l.jpg
If a tree falls in the forest . . . .

  • If a resource exists in a library . . . .

  • Digital Commonwealth is an answer


Doing different things changing communities l.jpg

Doing different things: changing communities

Race, class, language, culture, age and their influence on libraries



Who ll sit at the boomers desks l.jpg
“Who'll Sit at the Boomers' Desks?”

By Fred Brock NYT Oct 12, 2003

The big baby-boom generation is starting to retire. There simply aren't enough workers behind them in the labor supply pipeline to fill their jobs.

  • See also “Coming Soon: The Vanishing Work Force, Eduardo Porter NYT Aug 29, 2004


So the world comes here l.jpg
So, the world comes here!

  • 28.4 million US residents (10%) in 2000 were immigrants:

    • 50% from Latin America

    • 26% from Asia

  • Hispanics: $928 billion in purchasing power

http://www.pbs.org/frontlineworld/stories/mexico/facts.html


The increasingly visible african american middle class l.jpg
The increasingly visible African American middle class

“Breaking the Silence” Henry Louis Gates JR, NYT, Aug. 1, 2004

“Reality check: according to the 2000 census, there were more than 31,000 black physicians and surgeons, 33,000 black lawyers and 5,000 black dentists.

Guess how many black athletes are playing professional basketball, football and baseball combined?

About 1,400.

In fact, there are more board-certified black cardiologists than there are black professional basketball players.”



The google nation28 l.jpg
The Google Nation

  • Everyone under 25 has grown up in the world wide web

  • Everyone between 25 and 35 grew up with the internet

  • Everyone over 35 learned this stuff while we were busy living our lives.

  • What’s new to us is old to them




The pc at 25 l.jpg
The PC at 25

“The PC is no longer centre of the technological universe.

You can do e-mail on a BlackBerry,

plug your digital camera directly into your printer,

download music directly to your phone,

and call up Google or eBay on any device with a web browser—not just a PC.”

“The PC’s 25th Birthday”, Economist, July 27, 2006


Changing users what s a cassette l.jpg

Changing users: “What’s a cassette?”

Young woman to young man on the MBTA subway, Boston, January, 2002


Libraries are not central l.jpg
Libraries are not central

“Is that a library book over there? It’s got the plastic on it and the Dewey decimal number.

“Wow!”

“When was the last time you read a library book?”

NYT Sept 15, 2002, 2, p.1




What is central emerging users dominant themes l.jpg
What is central?emerging users, dominant themes

  • Community

  • Portability

  • Personalization

  • Participation – Web 2.0



Community for the google nation l.jpg
Community for the Google Nation

60,000,000 users worldwide!


Technology portability l.jpg
Technology: portability

Always connected, 24/7!


Personalization pimp my ride l.jpg
Personalization: Pimp My Ride



Slide42 l.jpg

Personalized technology, ridiculous extremes


Slide43 l.jpg

Participation: multimedia

“Broadcast yourself.

Watch and share your videos worldwide!”



Michael gorman on blogs l.jpg
Michael Gorman on blogs

"I don't always think people's opinions are worth reading," he says. "They should not be published. I really like the filtering that publishers do. You don't publish maundering.“

“What's the Difference Gorman vs. Stripling?” by John N. Berry III – LJ 3/15/2004


Slide46 l.jpg

You don’t get it, Daddy, because they’re not targeting you!”


Slide47 l.jpg

Personalized information access

Having it their way vs doing it our way

  • The concept of “Lean Consumption”Harvard Business Review March, 2005

    • “using technology to reduce time and hassle for customers and get them what they want when they want it.”


Personalization what users want l.jpg
Personalization: what users want

  • What I looked at before

  • What other people looking at the same topic looked at

  • What they think about what they looked at

  • What else I might like to look at based on what I am looking at now

  • The Amazon experience!

  • But what about privacy?

  • They don’t care about privacy!


Slide49 l.jpg

Evolving information technology: the search for portability

  • Wireless networks are the current state of the art in library technology

  • Porting information to other platforms – phones, PDA’s, ultramobiles -- is the next


Old everything is on the internet l.jpg
Old: “Everything is on the internet”

New: “Everything is on the phone”


Slide51 l.jpg

Old: internet ready reference

Dead!

Old “auction” business model


New telephone ready reference l.jpg
New: telephone ready reference!

New: fixed price business model


Slide53 l.jpg

And now in the USA: for 49 cents!No, make that 25 cents!


Ubiquitous expectations content any time any where any way l.jpg
Ubiquitous expectations: content any time, any where, any way

Students see little difference between television and the Internet.

They watch programs on their laptops, at home on TiVo and (perhaps illegally) through file-sharing.

The coming generation is accustomed to the idea of watching or listening to anything on any device that's nearby.

Jon Gertner, “Our Ratings, Ourselves” NYT 04/10/2005


But wait there s more life beyond browsers l.jpg
“But wait, there’s more!”life beyond browsers


What does the library look like if l.jpg

What does the library look like if

the medium isn’t a browser and the hardware isn’t a PC?





Will you be building second life libraries l.jpg

Will you be building Second Life Libraries?

No, but you will be building libraries with Second Life features


What must libraries do to serve a world in which l.jpg
What must libraries do to serve a world in which

  • Users expect information to be delivered to them?

  • Users expect technology and interfaces to be highly personalized?

  • Users care more about convenience and community than privacy?

  • Users have a completely new metaphor for computing?


Some people get it l.jpg
Some people get it

“In creating the iPod, Steve Jobs has shifted the emphasis of Apple from computers to what he hopes will keep it relevant and profitable in the future: products for a digital way of life.”

“Oh, Yeah, he also sells computers,” John Markoff, NYT, April 25, 2004


Some companies get it bbc l.jpg
Some companies get it: BBC

  • Find, Share, Play strategy

  • "BBC iPlayer to offer catch-up television up to 7 days after broadcast

  • Download any programme from 8 BBC channels

  • Watch it on your PC, TV set or download to your mobile phone to watch it when you want.“ Lorcan Dempsey’s Blog April 30, 2006


Some faculty get it paul hagner educause l.jpg
Some faculty get it: Paul Hagner, Educause

"It's not our world any more; those who grew up on the Internet accept continuous change and turmoil in the technology they use, and they expect their teachers to keep up.”

  • ”Colleges plan for 'digital natives’”, Gary Robertson, Richmond Times Dispatch, 5/10/06


Some librarians get it susan kent new york public library l.jpg
Some librarians get it: Susan Kent, New York Public Library

  • “The future for libraries is personalizing service on a customer interest basis.”

  • “The future focus of technology in libraries will be promoting and delivering content-rich programming.”


Some librarians really get it don barlow westerville ohio l.jpg
Some librarians really get it: Don Barlow, Westerville, Ohio


Our direction l.jpg
Our direction

  • To Be successful LIBRARIES MUST provide their customers with what they want!

    What we value as an organization has little or no value unless it matches that of our customers!

Joey Rodgers


Our changing service model demands l.jpg
Our Changing Service ModelDemands!

  • New ways of sharing resources

    • Eliminating Boundaries

  • New ways of delivering resources

    • On Customer Terms Not Ours

  • New ways of integrating resource sharing and delivery into an entire information framework

  • Our services must be anywhere, anytime, and on devices of the users choosing


Slide70 l.jpg

Our Direction

  • First and Foremost: Public Libraries are a Business!!!

  • Libraries are no longer a warehouse for books, they are a supermarket of ideas!

  • Libraries! Can and should be the ultimate shopping experience!

  • We Must always Exceed customer expectations!

  • We must combine Quality and Convenience!


Slide71 l.jpg

We Need To

Libraries MUST Look Outward! Not Inward

  • At other libraries

  • At Customers/potential customers

  • At competitors

  • At other industries

  • At the consumer market


Combine convenience and quality l.jpg
Combine Convenience and Quality

  • Drive-up Windows

  • Coffee and Beverages

  • Concierge Services

  • Direct delivery of materials and information

  • Text Messaging

  • RFID Tracking

  • Access through multiple devices

  • Push technology

  • Pod Casting

  • Service Guarantees


Media production labs l.jpg
Media Production Labs

  • Macromedia Studio Suite

  • Apples iLife; iMovie; iDvd; iTunes

  • Convert video; photos to DVD

  • Audio-editing

  • Web design

  • Final Cut Express

  • Terabyte storage for lengthy projects


Specialized technology labs l.jpg
Specialized Technology Labs

Youth Labs

Gaming

Teen Labs

Chat

Adult Labs


Slide75 l.jpg

Private DVD Theater

  • Puts a floating 6-foot screen right before your eyes. The latest electronic technology has created i-glasses, the virtual theater that provides private showing of DVD, computer monitors and other video sources.

  • Media Viewing Devices and Teen Department


Pda s cell phones l.jpg
PDA’s/cell phones

  • PDA – Library Web Sites must be developed to fit PDA devices (live searching of the catalog/request items

  • Library catalog systems

  • Library Database vendors

  • PDA Screenshots

  • Reference

  • PUSH technology


Text messaging l.jpg
Text-Messaging

  • Instant reference services

  • Events


Rss feeds rich site summary l.jpg
RSS Feeds (Rich Site Summary)

  • RSS Feeds

    • Personalized services

      • People of similar interests

      • Program Registrations

      • New materials/programs/services of interest

    • I Cal - inputs program dates/over dues/etc directly into your PDA calendar

      • People that integrate their lives


Pod casting l.jpg
Pod Casting

  • Taped book talks/story hours ESL programs, etc. available to everyone/anytime -distributed through RSS Feeds

    Pushing our information out! We find them, instead of them finding us!!


Blogging l.jpg
Blogging

  • Director’s blog

  • Departmental blogs

  • Individual blogs of customers with similar interests

  • Integration of the customer’s account into an individual/personalized blogs




Some ne librarians get it bonnie peirce dover pl l.jpg
Some NE librarians get it: tBonnie Peirce, Dover PL

“She is a passionate advocate of citizen's media and Web 2.0 technologies in libraries because they virtually compel creativity:

‘You don't simply study them. You use them, you play with them, you design better applications with them, you collaborate with people and come up with something completely different and new using them,’ she says.

These technologies make it possible for even the smallest library to have tremendous impact, ‘giving the public a voice and access to participate and build virtual communities.’”

“Library Goddesses,” LJ March 15, 2007


Endlessly creative l.jpg
Endlessly creative t

  • Children’s librarian

  • Founder, www.thebestkidsbooksite.com

  • Founder, www.librarygoddesses.com


Mediamakers club l.jpg
Mediamakers Club t

  • Mediamakers club every Wednesday afternoon at the library

  • open to all ages (5-adult)

  • only rule is that everyone who comes participates (web 2.0 is about participating, connecting, creating...not about thinking, watching, and waiting)

  • I pick a technology, some web tools, some type of media for each meeting, and the group plays with it, creates with it, and shares their stuff


Doing different things mobile phones you talking to me l.jpg
Doing different things: tMobile phones: You talking to me?

  • Bring your mobile phone to the library, and we will show you all the things you can do with it...from gaming, to communicating in a variety of ways, to accessing knowledge via semacode, to web resources for mobile technology, to mobile microblogging sites like twitter, video sites for phone broadcasts like pickle, to video, to photos, to music, ringtones, and more...

  • We spend the afternoon looking at all these things as well as playing with mobile gaming devices...people got to experience the power of the global mobile platform and play with it...


Doing different things fiction mapping l.jpg
Doing different things: t“fiction mapping”

  • I've been playing with mapping a lot lately...creating things like a visual interactive map of the historical fiction collection within the children's room...

  • people can visually browse the globe looking for a country or part of the world that interests them

  • see & browse books (cover image, author, brief description, call number) which are correlated to the geo-specific location

  • as well as basic photos & world information (wikipedia inputs),

  • and add books they know about to the map...it sure beats the old xerox of titles :) and is sorta fun.


Imagine l.jpg

Imagine . . . . t

Hundreds of library-based interactive learning sites all over Massachusetts, all linked by Digital Commonwealth!


The future l.jpg
The future t

  • The past: print-centric

  • The present: web-centric

  • The future: User-centric

    • Customer focus, not organizational focus

    • Not library technology but user technology

    • What they have, not what we have

    • What they want, not what we want to give them!


The library of the future is library 2 0 l.jpg
The library of the future is Library 2.0 t

  • The Digital Commonwealth will be a success in so far as it encourages and supports creation by citizens as well as professionals

  • The Digital Commonwealth will be a success in so far as it creates and confirms communities

  • The Digital Commonwealth will be a success in so far as it encourages and supports collaboration

  • The Digital Commonwealth will be a success in so far as it engages the present moment as well as the past


Our future l.jpg
Our future? t

Shifting from what we know

to create library services

for a digital way of life


Getting to the future l.jpg
Getting to the future t

  • Old ways of thinking don’t work: the curse of knowledge

  • Old ways of management don’t work: the Charge of the Light Brigade

  • So, what should we do about it?


Read mark learn and inwardly digest l.jpg
“Read, mark, learn, and tinwardly digest”

Kanter, R. M. Evolve!: Succeeding in the Digital Culture of Tomorrow. Boston: Harvard Business School Press, 2001

  • A study of companies that successfully integrated web into their operations

  • Management admitted it didn’t have answers

  • Encouraged multiple experiments

  • Celebrated success


Leadership from below l.jpg
Leadership from below t

  • This mashup contains everything you need to know to create a 2.0 library that will thrill your users

  • Everyone who doesn’t get this mashup should be encouraged to retire☻