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Arts as Big Business; Leveraging Community Impact Michael Carroll, Center for Regional Development, BGSU Katerina Ruedi Ray, School of Art, BGSU North West Ohio Arts Exchange

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arts as big business leveraging community impact
Arts as Big Business; Leveraging Community Impact

Michael Carroll, Center for Regional Development, BGSU

Katerina Ruedi Ray, School of Art, BGSU

north west ohio arts exchange
North West Ohio Arts Exchange
  • Northwest Ohio Arts Exchange (NWoAX) is a group of artists, arts educators, arts administrators, arts advocates, and arts supporters who are dedicated to fostering the growth and development of Northwest Ohio's arts community.
economic impact study of the arts
Economic Impact Study of the Arts
  • Foundations:
    • Richard Florida Creative Economy Toledo presentation
    • Greater Toledo Strategic Plan for the Arts and Culture
    • Exploration of an Arts Levy for Lucas County
study philosophy and parameters
Study Philosophy and Parameters

Americans for the Arts definition of the Creative Industries:

  • Museums and Collections
  • Performing Arts
  • Visual Arts/Photography
  • Film, Radio, and Television
  • Design and Publishing
  • Schools and Services
specific industries included
Radio and television broadcasting

Advertising and related services

Specialized design services

Ornamental and architectural metal work manufacturing

Motion picture and video industries


Photographic services

Video tape and disc rental

Sign manufacturing

Promoters of performing arts

Independent artists- writers- and performers

Performing arts companies

Sound recording industries

Book publishers and newspapers

Custom architectural woodwork and millwork

Musical instrument manufacturing

Cable networks and program distribution

Audio and video media reproduction

Specific Industries Included
creating the advisory board
Creating the Advisory Board
  • Key regional leaders
    • Business
    • Arts
    • Education
    • Media
    • Philanthropy
  • Access to national network
  • Two strategy/planning meetings - further contact by email
developing audiences
Developing Audiences
  • Community presentations
  • Mail and email lists
  • Preliminary unveiling of results
preliminary unveiling
Preliminary Unveiling
  • NWoAX members were invited to
    • Review early results
    • Suggest communication strategies
    • Help identify audiences
    • Confirm scope of study
  • This built member buy-in to results
result of preliminary meetings
Result of Preliminary Meetings
  • Invitation to First Lady of Ohio by the Director of the Toledo Museum of Art to act as Special Guest at the Study Unveiling
  • PR commitments by public media
the study area
27 Counties in Northwest Ohio

Most Arts studies are done for a single city or state.

Population 1.8 Million

786,327 Households

Per Capita Income $28,945

Average Household Income $68,159

The Study: Area
creative industries economic impacts highlights
Creative Industries Economic Impacts: Highlights
  • Generates $2.4 billion annually in NW Ohio economy
  • Supports 33,426 jobs annually in NW Ohio
  • Generates $97 million in State and Local tax revenues
  • Generates $151 million in Federal Tax revenues
context employment equivalent
10 North Toledo Jeep assembly plants.

95 Bass Pro Shops Stores

10 Whirlpool plants

Equal to the labor force of Sandusky County

Context:Employment Equivalent
follow up
Follow up
  • Press coverage
  • Regional community presentations
  • Annual conference
  • Cluster research
where we are now
Where we are now:
  • Cluster discussions:
    • Spacebank:(ArtZone): short and long term space leases
    • Infobank:(Art 360): artist lists, web site support, grant writing support, healthcare, insurance info/group purchase
role of the university
Role of the University
  • Research Resources (Center for Regional Development
  • Community Infrastructure (NWoAX)
  • PR infrastructure
  • Students (work on the study and event)
  • Faculty and administration (work on the study and event)