Arts as Big Business; Leveraging Community Impact - PowerPoint PPT Presentation

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  1. Arts as Big Business; Leveraging Community Impact Michael Carroll, Center for Regional Development, BGSU Katerina Ruedi Ray, School of Art, BGSU

  2. North West Ohio Arts Exchange • Northwest Ohio Arts Exchange (NWoAX) is a group of artists, arts educators, arts administrators, arts advocates, and arts supporters who are dedicated to fostering the growth and development of Northwest Ohio's arts community.

  3. Economic Impact Study of the Arts • Foundations: • Richard Florida Creative Economy Toledo presentation • Greater Toledo Strategic Plan for the Arts and Culture • Exploration of an Arts Levy for Lucas County

  4. Study Philosophy and Parameters Americans for the Arts definition of the Creative Industries: • Museums and Collections • Performing Arts • Visual Arts/Photography • Film, Radio, and Television • Design and Publishing • Schools and Services

  5. Radio and television broadcasting Advertising and related services Specialized design services Ornamental and architectural metal work manufacturing Motion picture and video industries Museums Photographic services Video tape and disc rental Sign manufacturing Promoters of performing arts Independent artists- writers- and performers Performing arts companies Sound recording industries Book publishers and newspapers Custom architectural woodwork and millwork Musical instrument manufacturing Cable networks and program distribution Audio and video media reproduction Specific Industries Included

  6. Creating the Advisory Board • Key regional leaders • Business • Arts • Education • Media • Philanthropy • Access to national network • Two strategy/planning meetings - further contact by email

  7. Developing Audiences • Community presentations • Mail and email lists • Preliminary unveiling of results

  8. Preliminary Unveiling • NWoAX members were invited to • Review early results • Suggest communication strategies • Help identify audiences • Confirm scope of study • This built member buy-in to results

  9. Result of Preliminary Meetings • Invitation to First Lady of Ohio by the Director of the Toledo Museum of Art to act as Special Guest at the Study Unveiling • PR commitments by public media

  10. 27 Counties in Northwest Ohio Most Arts studies are done for a single city or state. Population 1.8 Million 786,327 Households Per Capita Income $28,945 Average Household Income $68,159 The Study: Area

  11. The Unveiling

  12. Creative Industries Economic Impacts: Highlights • Generates $2.4 billion annually in NW Ohio economy • Supports 33,426 jobs annually in NW Ohio • Generates $97 million in State and Local tax revenues • Generates $151 million in Federal Tax revenues

  13. 10 North Toledo Jeep assembly plants. 95 Bass Pro Shops Stores 10 Whirlpool plants Equal to the labor force of Sandusky County Context:Employment Equivalent

  14. Follow up • Press coverage • Regional community presentations • Annual conference • Cluster research

  15. Where we are now: • Cluster discussions: • Spacebank:(ArtZone): short and long term space leases • Infobank:(Art 360): artist lists, web site support, grant writing support, healthcare, insurance info/group purchase

  16. Role of the University • Research Resources (Center for Regional Development • Community Infrastructure (NWoAX) • PR infrastructure • Students (work on the study and event) • Faculty and administration (work on the study and event)

  17. Thank You