G Commerce / nSight Ginger Estep & Jami Timmons October 29, 2014 - PowerPoint PPT Presentation

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G Commerce / nSight Ginger Estep & Jami Timmons October 29, 2014 PowerPoint Presentation
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G Commerce / nSight Ginger Estep & Jami Timmons October 29, 2014
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G Commerce / nSight Ginger Estep & Jami Timmons October 29, 2014

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  1. GCommerce / nSight Ginger Estep & Jami Timmons October 29, 2014

  2. Your Presenters Jami Timmons President & Chief Product Officer nSight Ginger Estep Account Executive GCommerce Solutions

  3. Introduction • We are very excited to be here with our new strategic partner nSight.  We see great value in the data nSight has to offer.  • Traditional business intelligence reports, like the STR report, benchmark historical performance and future booked revenue.   • Based on the very specific data that can be learned from the nSight platform your marketing efforts can be highly targeted and effective.

  4. nSight: largest database of travel shopping An unprecedented view who is looking and booking your hotel or destination on third-party sites

  5. nsight can answer these questions for hotels

  6. Main Dashboard • How is my hotel performing online against competitors?

  7. Source Profile Module • In which source markets should I be marketing?

  8. Conversion Data Module • How is rate impacting market share?

  9. Demand Data Module • On what dates is my hotel under-performing?

  10. NCOMPASS MONTHLY REPORTING –MAKes TAKING ACTION EASYfor hotels • Raise or lower rates for future arrival periods • Design marketing campaigns based on lead times • Adjust OTA ads, rates and inventory allocations • Refine ads, remarketing and Google PPC campaigns • Engage email campaigns to loyal guests in market • Customize web and social content to target personas

  11. GCommerce Customized Approach GCommerce has always believed in a customized approach for our clients. nSight compliments our approach to marketing with real time data to accelerate our already targeted approach to driving revenue online.

  12. Our Approach How do we use it? • Email Marketing- Segmentation to deliver content that is relevant, timely and dynamic • Display Advertising- Drive qualified online consumers to our website • Social Media Advertising- Advantaging all of the existing targeting capabilities.

  13. Consumer Demand Redefined Key Takeaways • Platform marries the best practices from business intelligence (BI) and data management with the unique demands of hotel revenue management and marketing. • Solution is customized to your hotel • Data is actionable and can impact future demand before it is lost

  14. Q & A Questions & Answers • At this time we welcome any questions. Please type them into the GoToMeeting pane and we will respond to each.

  15. Thank you For more information visit our website at http://www.gcommercesolutions.com/nsight-partnership/ Or contact your GCommerce account executive