Taking customers further than just the airport Amadeus Airport Express Tatyana Luchshikova, BSM CESE 26, May 2009
Amadeus Airport Express • Amadeus Airport Express provides • The perfect complementary service at the time the flight ticket is purchased • Proposed in major international airports • Fast way to reach the city, non-stop, short journeys (e.g. 15 minutes every 15 minutes) • Save time and efforts to travelers by letting them board on trains with home-printed tickets • As flexible as a tube service – No seat reservation • Accommodate both Corporate and Leisure travelers, with multi-modal possibilities
Amadeus Airport Express • Amadeus Airport Express can be booked and ticketed exactly as per airline processes • Distribution on the Amadeus Airline display under 9G IATA code • BSP coverage through Hahn Air (where BSP accredited) • Fulfillment through E-Ticketing technology based on airline standards • E-Tickets delivered by e-mail to the traveler or the agency as PDF document • Heathrow Express and Arlanda Express launched in 2008, FAL (Tokyo) has been launched in 2009, next to come CAT Vienna, Gatwick.
Amadeus Airport Express • Amadeus Airport Express enables you to • Broaden your offeringandimprove your valueinthe distribution chain by proving your consultancy role and providing a better service to your customers. • Develop new revenues streams • Increase your sales and productivity
British Airways Heathrow Express New York – London (EWR-QQP)
Travelers board on trains with home-printed tickets • E-Mail sent to the customer including the PDF Ticket • Possibility to resend the ticket • Hahn Air provides the appropriate fulfilment and settlement solutions
Comparison With Other Airport Links • Most people when arriving at an airport will go straight to the taxi rank or look for a bus terminal: • Heathrow Express takes 15 minutes from Terminals 1,2,3,&4 or 21 minutes from Terminal 5. Price of a ticket is £ 16.50 or £ 34 return • A taxi take between 30 minutes to 1 hour (depends on traffic) and costs up to £ 70 • A bus takes from 45 minutes (depends on traffic) and costs £ 20
Communicate the 10% Ticket Price Reduction • Focus communication on the 10% ticket reduction offered by Heathrow Express: • by booking a Heathrow Express ticket, the travel agent can earn up to 10% mark-up from the ticket price on the GDS. • There is a selling price and a net price for the TA. • The TA will sell the ticket at £17.00 pounds to the end-consumer but will be billed £15.00 pounds (net price) by Heathrow (HEX) through BSP . • Immediate new revenue