MWR Orientation 2006. Welcome to our World. What is MWR?.
Welcome to our World
Army MWR exists because the U.S. Army is committed to the well-being of the community of people who serve and stand ready to defend the nation. Army MWR is a comprehensive network of support and leisure services designed to enhance the lives of soldiers (active, Reserve, and Guard), their families, civilian employees, military retirees and other eligible participants. Over 37,000 MWR employees worldwide strive to deliver the highest quality programs and services at each installation -- from family, child and youth programs to recreation, sports, entertainment, travel and leisure activities. Their mission is to serve the needs, interests and responsibilities of each individual in the Army community for as long as they are associated with the Army, no matter where they are.
MWR started on the battlefields of World War I, where behind the lines, Salvation Army sisters and Red Cross volunteers ministered to the needs of soldiers as the forerunners of today's morale, welfare and recreation specialists. After the war was over, funding stopped and morale programs were mothballed.
It wasn't until July 1940 that the Morale Division - later named Special Services - was established within the Adjutant General's Office.
Between 1946 and 1955, the core recreation programs were established and staffed by a combination of active duty military and civilians. Until the mid - 1980s, active duty enlisted soldiers and officers held military occupational specialties in Special Services and were assigned at every level of command. As those occupational specialties were discontinued, civilians continued to operate MWR programs with military oversight.
Special Services underwent much reorganization and had many names before coming to its present configuration as morale, welfare and recreation.
Secretary of the Army activated the U.S. Army Installation Management Agency on Oct.1, 2004. The new agency is a result of the Army leadership’s vision to streamline headquarters, create more agile and responsive staffs, reduce layers of review and approval, focus on mission, and transform the Army.
The IMA brings together all installation support services under one umbrella to promote optimal care and support of soldiers and families. The IMA will support readiness, promote well-being of soldiers, civilians and family members, and preserve infrastructure and environment.
The IMA structure enables the Army to establish standards, resource to standard, and deliver equitable services from installation to installation.
The establishment of the IMA will enable the Army to enhance quality of life for soldiers, enable tactical units to focus on training, deployment and operations, strengthen combat readiness and support the Army’s vision for Transformation.
Private Organizations & Commercial Solicitation
Coin-Operated Car Wash
Army Community Service (Soldier/Family Support)
Child and Youth Services
Recreation and Sports Programs
Auto Crafts Services
Lock-Leave Storage Services
BOSS Program Liaison
Special Events (Concerts, Entertainment, etc.)Fort Bliss MWR Services
Army Community Svc Child Development Service Clubs
Family Action Youth Services Center Rod & Gun Facility
Libraries Sports Program Golf Course
Physical Fitness Centers Craft Shops Bowling Center
Parks/Recreation Center ITR RV Park
Outdoor Courts (Community) Swimming Pools
Sports Programs (Intramural) Army Lodging (Inn)MWR Funding Categories
CAT A: Facilities authorized 100% APF Support
CAT B: Facilities authorized both APF and NAF Support
CAT C: Facilities authorized no APF Support; must be self-sustaining; 100% NAF
APF Dollars Congressionally Allocated
NAF Dollars Locally Generated Money
AAFES Dividend Income From PX, Food, Phone and Class VI Sales
NAF now represents over 61% of MWR budget
No one is closer to the customers or better positioned to influence them face-to-face than MWR’s employees.
YOU drive awareness, connection and participation.
Build relationships with customers.
Customers are our strongest advocates.
Be knowledgeable about every area of MWR – not just your facility.
Be an MWR Brand Champion!
Quality Cast Experience
Quality Guest Experience
Quality Business Practices
Who will make it happen?Why are we here?How will we be successful?
Pay attention to .
The programs and services you deliver contribute to The Army’s strength and readiness by helping to reduce stress, build skills and promote esprit de corp.
MWR services also help The Army attract and retain talented people.
By serving, informing, and connecting customers to the broad range of MWR programs, you are helping to fulfill The Army’s mission.