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VS

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  1. VS

  2. Some numbers: • New York9 march 1959, Barbara Millicent Roberts, her real name, was born. • 80 millions of Barbies are soldeveryyear in the world • 1 Billion of Barbie had been sellsince her creation • Barbie existstoday in 150 countries • Barbie gave to Mattel 1 billion of $ in 2009 • 50 differentsnationalities

  3. SaudiArabia, the exception Barbie in SaudiArabia • 1995 : the country banned the sale and purchasing of Barbie • SEPt 2003 : SaudiArabia'sreligious police have declared Barbie dolls a threat to morality

  4. The Islamic and Middle EasternBarbie’s alternative • HISTORY • Created by Newboyfzcoaround 1999 • In stores in late 2003 • Sold in china, Brazil, Northafrica, egypt and indonesia

  5. The Islamic and Middle EasternBarbie’s alternative THE DOLL, A sixteenyearsoldarabschoolgirl • Long coal black hairstreaked with auburn and brown eyes • Black abaya and headscarf for the saudimarket and northAfrica • For morliberal countries, white scarf and pastel coat + additionallike jeans and tee shirts for Egypt • Alwaysdresslike a perfectmuslimwomen

  6. Why Fulla is more popularthan Barbie in SaudiArabia? • Barbie promotes values not shared by society • Named for a fragrant Jasmin flowerfound only in the Middle East • Her personality was designed to be a perfectmuslimwomen • She is supposed to show traditional values and social order • She is dresslike real muslimwoman • No boyfriend for fullabecause of traditionalmuslims

  7. They wear an integralunderwear

  8. More about her • Fulla is sold with a line of accessories • She is expensive, about $20 the standard doll • A cheaper one was created, she is called Fulla Style

  9. Advertising • Animatedcommercials display Fulla’s life and advertises her to befamily-orientated • Use in Ads for cereals, chewinggum … • An interactive website for girls • A Youtube Channel and a Facebook Page

  10. VS • They are similar by: • The height • The size ( 11 inches) • Their large range of accessories • But different by their: • Appearance • Lifestyle