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Welcome Webinar Attendees

Learn why online marketing is essential, secrets to being found online, old vs. new marketing ways, and how to optimize for local searches. Discover the power of keywords, content, social media, links, video, and local strategies.

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Welcome Webinar Attendees

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Presentation Transcript

  1. Welcome Webinar Attendees

  2. Topics Covered Today • Why do you need to market your business online? • Old way vs New way of marketing • 7 Secrets of being found online • Do I need an outside consultant to be found online?

  3. Why Do You Need To Market Your Business Online? • There are over two billion people online • 93% of online experiences begin with a search engine – even when shopping locally • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo

  4. What Used To Affect Page 1 Ranking • Keyword stuffed content • Keyword domain names • Backlinks – prevented average local business from doing their own marketing

  5. New Way • Good content that relates to the search term • Predominance • Social media activity • Video marketing • Reviews • Mobile

  6. 7 Secrets Of Being Found Online

  7. # 1 It all starts with keywords • Knowing your target keywords is your first step • Choose your battles • Don’t spread yourself too thin

  8. # 2 Content is King • Search engines “feed” on content • Train Google to keep crawling and indexing your site • Naturally” include your keywords in your content

  9. #3 Have an active social media presence • Social is becoming more important to search engines • Add sharing buttons to your website to promote sharing! • It is all about engagement

  10. #4 Get links from other high value RELEVENT sites • A link is like a vote for your site • Some votes matter more than others • New Trend – Negative SEO – purposely adding poor backlinksto your site

  11. # 5 Video • Google LOVES video! • Roll the camera regularly! • Use your keywords in the video and the video title

  12. 6. Leverage Channels • Examples include: - YouTube - Google+ - Craig’s List - Pinterest • Get your content on them • They will rank!

  13. # 7 Optimize for local • Include local keywords throughout content and site • Add your local address to your site • Add your local phone number • Get listed in all local directories • Create local videos • Get links from local organizations and businesses (hint – your local chamber)

  14. Online Marketing: It’s worth it! • The ROI of Online Marketing is well documented • A highly ranked website works 24/7, when your sales team is asleep • A well-ranked website is a very sellable asset

  15. Does Online Marketing Require an Outside Service? • Some aspects of online marketing still require specialists • Text Messaging Campaigns • Everything else you can do your self • Let an employee do for you • Hire an intern • Use a son or daughter in high school or college

  16. Many People Have Asked Us How Can We Do This Ourselves

  17. What Is Local Internet Secrets?A Unique Membership Site • Easy-to-follow video training • Coffee-break-sized videos • Step-by-step downloadable instructions • A place to ask your questions – and get answers • Easy-to-follow “Blueprints” • Search (SEO) • WordPress • Social Media • Mobile Marketing • A place to find resources • Affordable outsourcing options • Helpful tools

  18. What We Provide • Keep the website current • Regularly adding new videos • Schedule webinars with experts in their field to present to members • Private Google + Community • Monthly Q & A sessions for Local Internet Secrets members • 30 Day Money-Back guarantee

  19. Your Investment $97/ Month Save $27/Month Coupon Code = BTT http://businesstrainingteam.com/business/

  20. Tour Of The Site http://businesstrainingteam.com/business

  21. Your Questions http://businesstrainingteam.com/business

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