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2010 Marketing Program. Positioning, Plans and Possibilities. 2009 Marketing Objectives. SMS! Piggybacks on our IP and open platform positioning Dealer education Capitalize on strong verticals Grow and support National Account relationships
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Vicon Annual Sales Meeting October 2009 2010 Marketing Program Positioning, Plans and Possibilities
2009 Marketing Objectives • SMS! • Piggybacks on our IP and open platform positioning • Dealer education • Capitalize on strong verticals • Grow and support National Account relationships • Support at the local level for individual market strengths • Requires accountability by territory managers. VICON ANNUAL SALES MEETING, OCTOBER 2009
SMS • Delivery lagged behind marketing buzz • Sales are now happening! • PSIM messaging ties SMS with ViconNet • Remains a work in progress VICON ANNUAL SALES MEETING, OCTOBER 2009
Capitalize on Verticals • Corrections: • correctionsmarketplace.com • 7000 views; 171 click-thrus; 74.8% new VICON ANNUAL SALES MEETING, OCTOBER 2009
Capitalize on Verticals • Corrections: • correctionsmarketplace.com • 7000 views; 171 click-thrus; 74.8% new • Facility Managers: • Building Operating Management • 1500+ leads VICON ANNUAL SALES MEETING, OCTOBER 2009
429 leads, with email addresses! VICON ANNUAL SALES MEETING, OCTOBER 2009
Capitalize on Verticals • Corrections: • correctionsmarketplace.com • 7000 views; 171 click-thrus; 74.8% new • Facility Managers: • Building Operating Management • 1500+ leads • Government • GSN • 800+ click-thrus or downloads • 1000 additional leads VICON ANNUAL SALES MEETING, OCTOBER 2009
National Accounts • Provided support as needed • Introductory presentations • Price lists • Email blasts • Local events VICON ANNUAL SALES MEETING, OCTOBER 2009
Support at local level • Responsiveness to customized requests • Special datasheets • Materials for proposals • Lead-gen opportunities • Email blasts VICON ANNUAL SALES MEETING, OCTOBER 2009
2010 Priorities What’s Next??? VICON ANNUAL SALES MEETING, OCTOBER 2009
IP, IP, IP!!! • Our image is finally evolving, but there’s still much work to do • Must be considered a player • Messaging must be consistent • PSIM is the new buzzword VICON ANNUAL SALES MEETING, OCTOBER 2009
Updated ViconNet Brochure VICON ANNUAL SALES MEETING, OCTOBER 2009
72,516 views 973 click-thrus VICON ANNUAL SALES MEETING, OCTOBER 2009
Edutainment Works! VICON ANNUAL SALES MEETING, OCTOBER 2009
Continued Focus on Verticals • Very frequent press releases • Westchester Medical Center • Tennessee Dept. of Corrections • New Jersey DMV • Brentwood School District VICON ANNUAL SALES MEETING, OCTOBER 2009
Continued Focus on Verticals • Very frequent press releases • Westchester Medical Center • Tennessee Dept. of Corrections • New Jersey DMV • Brentwood School District • Key vertical pubs/online outlets • The Web Site… VICON ANNUAL SALES MEETING, OCTOBER 2009
Website Overhaul • IP, IP, IP! • Speak to end users via verticals • Reflect our image • Easy to navigate • More content interactive VICON ANNUAL SALES MEETING, OCTOBER 2009
Don’t forget the hardware! • Software sales will not sustain us • Promote advantages of complete Vicon solutions • No camera licensing fees • Excellent selection of cameras, NVRs, DVRs and storage option • One source eliminates support hassles • Future software/hardware compatibility VICON ANNUAL SALES MEETING, OCTOBER 2009
1,428 views 61 click-thrus 57 forwards VICON ANNUAL SALES MEETING, OCTOBER 2009
Product-Focused Print • Advertising = Coverage • Security Products, September issue, Paid: • SMS Print Ad • Security Products, September issue, Unpaid: • NVR Shadow: Top Picks, page 14 • Roughneck Line: Problem Solvers, page 60 • iSCSI SAN-RAID: New Products, page 121 • SVFT Enhancements: New Products, page 124 • Interview with Bret, page 100 (includes his plug for new Kollectors) VICON ANNUAL SALES MEETING, OCTOBER 2009
