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Marketing Your Program - PowerPoint PPT Presentation

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Marketing Your Program

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  1. MarketingYour Program

  2. Marketing Portfolio Overview • Tools to help you • Keep your catering offer updated a minimum of once per year • Communicate effectively with current and potential catering customers • Provide both hard copy and electronic communication tools • Customize to meet your location specific needs while leveraging efficiencies from nationally supported tools

  3. Brochure series to fit your menu needs Tri-fold brochure menu intended for smaller menus New 6x9 Folder Booklet menu provides expandable space for more extensive menu needs Quad-fold brochure menu provides space for slightly expanded menu

  4. Organize your custom communication package 6x9 folder holds ½ size inserts/brochure pages 9x12 folder holds up to letter sized documents

  5. Customizable insert paper Create custom menu inserts, mailers, and flyers Half size insert paper Letter size insert paper

  6. Seasonal menu inserts Inserts for each season to provide seasonal marketing and menu offers available in half-size and full size

  7. Electronic communication templates Get the word out electronically by creating customized Word® or PDF® brochures and marketing flyers for email distribution

  8. Eliciting feedback Comment card series and in-house survey tool

  9. Staying connected with event hosts Just Ask! Cards help event hosts find the right person for any additional needs

  10. Introduce customers to your latest and greatest Invite customers to learn about your latest catering menus and presentations 4x6 note pads assist in marketing the program to key customers – great for open houses

  11. Labels for custom packaging needs 3” round labels 1 7/8” square labels Sodexho menu graphics compatible label sheets

  12. Your Health Your Way Catering marketing resources Market healthful attributes of menu offers at the customer level Customizable tri-fold brochures

  13. Simply to Catering marketing resources 9x12 Simply to Go folders hold customized set of marketing collateral Series includes customizable brochures, coupon flyers, post cards, note cards, and insert paper

  14. Ordering materials from Sodexo Print Management • Catering portfolio catalog provides an overview and pricing for each item in the portfolio • Includes: • Flavor catering collection • Your Health Your Way • Simply to Go

  15. Ordering materials from Sodexo Print Management • All items can be ordered online at the SPM website • Customizable materials can be created in two ways • Using online customization process • By emailing copy to SPM design team for layout • SPM team can create other custom pieces as required • Additional layout cost based on job requirements