attitude theory l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Attitude Theory PowerPoint Presentation
Download Presentation
Attitude Theory

Loading in 2 Seconds...

play fullscreen
1 / 9

Attitude Theory - PowerPoint PPT Presentation


  • 269 Views
  • Uploaded on

Attitude Theory. What causes behavior?. Knowledge  Belief  Attitude  Value  Behavior. Knowledge = Comprehension and understandingof a body of facts or concepts. Belief = Statements that express presumed knowledge, faith or opinion. There are 2 types of beliefs:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Attitude Theory' - nia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
attitude theory

Attitude Theory

What causes behavior?

slide2

Knowledge

Belief

Attitude

Value

Behavior

slide3

Knowledge = Comprehension

and understandingof a body of

facts or concepts

slide4

Belief = Statements that express

presumed knowledge, faith

or opinion

  • There are 2 types of beliefs:
  • Knowledge beliefs. These are based on fact
  • and therefore are testable.
  • Faith beliefs. These are based on opinion and therefore are NOT testable.
  • Which kind of belief has biggest effect on behavior?
slide5

Faith beliefs have the biggest effect

  • on behavior.
  • Beliefs are learned.
  • Beliefs require social reinforcement.
  • This reinforcement comes from people we
  • interact with.
slide6

Attitude = group of cognitive (fact) and affective (feeling)

beliefs toward a common object which represents a

behavioral predisposition toward that object.

Attitudes allow us to predict behavior or how we “should” act.

Function of attitudes: Attitudes endure time therefore they

give psychological stability in different social situations.

Attitudes allow us to know how to respond.

Attitudes must be socially reinforced and shared to continue.

This social reinforcement allows attitudes to evolve (change)

within groups of people.

slide7

Value = a group of attitudes which cause behavior.

Again, values must be socially reinforced.

Values can evolve in groups of people.

slide8

Knowledge

Belief

Attitude

Value

Behavior

slide9

Objective of this class

is to have you develop

and modify your

“environmental values”.