Attitude Theory. What causes behavior?. Knowledge Belief Attitude Value Behavior. Knowledge = Comprehension and understandingof a body of facts or concepts. Belief = Statements that express presumed knowledge, faith or opinion. There are 2 types of beliefs:
What causes behavior?
and understandingof a body of
facts or concepts
presumed knowledge, faith
beliefs toward a common object which represents a
behavioral predisposition toward that object.
Attitudes allow us to predict behavior or how we “should” act.
Function of attitudes: Attitudes endure time therefore they
give psychological stability in different social situations.
Attitudes allow us to know how to respond.
Attitudes must be socially reinforced and shared to continue.
This social reinforcement allows attitudes to evolve (change)
within groups of people.
Again, values must be socially reinforced.
Values can evolve in groups of people.
is to have you develop
and modify your