An introduction to c reative thinking – Outside and Inside t he b ox. About me. About Creative Huddle. About Creative Huddle. Generate. Understand. Produce. Develop. Communicate. Facilitate. Manage. Evaluate. Play. Collaborate. Why is it important?. Is creativity important?.
creative thinking –
Inside the box
Is creativity important?
IBM held conversations with
1,500 CEOs (2010)
CEOs should seed creativity across organisations rather than set apart ‘creative types’ in siloed departments
Do people feel creative?
Adobe conducted surveys of 5,000 adults, 1,000 per country, in US, UK, Germany, France & Japan (2012)
There is increasing pressure to be productive rather than creative at work
At least half agree that they are increasingly being expected to think creatively at work
People spend only 25% of their time at work creating
25% feel that they are living up to their creative potential
Fluency (the ability to produce great number of ideas or problem solutions in a short period of time);
Flexibility (the ability to simultaneously propose a variety of approaches to a specific problem);
Originality (the ability to produce new, original ideas);
Elaboration (the ability to systematize and organize the details of an idea in a head and carry it out).
Opennesswas found to be the strongest personality correlate of divergent thinking
Intellectual curiosity, imagination, artistic interests, liberal attitudes, originality
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When information enters the mind, it self-organizes into patterns
This is the pattern recognition and pattern completion process of the brain
Your brain is the box you have to think outside
Project M - projectmlab.com
“We are all creative idiots”
Beware of heuristic biases
Take a new route to work
Ask a different generation
Read a different newspaper / magazine
Ask your family
Go for a walk in the park
Change your job title
Do something different as a group
“If I had an hour to solve a problem and my life depended on finding the solution, I would spend the first fifty-five minutes determining how to frame the problem.
For once I know the proper question to ask I can solve the problem in less than five minutes.”
Obstacles = Possibilities
Barriers = Opportunities
Meaning – what else could this mean?
Context – where else could this be useful?
Learning – what can I learn from this?
Humour – what’s the funny side of this?
Refreshing and cool,
love is a sweet summer rain
that washes the world.
Love is like winter
Warm breaths thaw cold hearts until
one day the spring comes
Connect & combine
David Byrne visits Japan
Focus on quantity
Welcome unusual ideas
Combine and improve
Alex Osborn, Applied Imagination, 1953
Free Riding / Social Loafing
Individuals Have More Ideas
Work on your own
How can you make construction sexy?
Generate as many ideas as possible
Form a pair with the person next to you
Come up with as many ideas as possible
How could you encourage more people to get into construction?
In a group
Come up with as many ideas as possible
How could you rethink ‘the audience’?
What did you like?
How could you add to the ideas?
What might make them work better?
‘Art is mostly the result of doing something wrong, then coming up with a different solution.’
‘Learning that mistakes are acceptable, and an essential part of the process, is a big lesson. You have to make a mark, any mark, and take it from there.’
@thejamesallen / @creative_huddle