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An introduction to c reative thinking – Outside and Inside t he b ox. About me. About Creative Huddle. About Creative Huddle. Generate. Understand. Produce. Develop. Communicate. Facilitate. Manage. Evaluate. Play. Collaborate. Why is it important?. Is creativity important?.

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Presentation Transcript
slide2

An introduction to

creative thinking –

Outside and

Inside the box

slide5

About Creative Huddle

Generate

Understand

Produce

Develop

Communicate

Facilitate

Manage

Evaluate

Play

Collaborate

slide6

Why is it important?

Is creativity important?

IBM held conversations with

1,500 CEOs (2010)

CEOs should seed creativity across organisations rather than set apart ‘creative types’ in siloed departments

slide7

Why is it important?

Do people feel creative?

Adobe conducted surveys of 5,000 adults, 1,000 per country, in US, UK, Germany, France & Japan (2012)

There is increasing pressure to be productive rather than creative at work

At least half agree that they are increasingly being expected to think creatively at work

Yet….

People spend only 25% of their time at work creating

25% feel that they are living up to their creative potential

slide10

Divergent thinking

Fluency (the ability to produce great number of ideas or problem solutions in a short period of time);

Flexibility (the ability to simultaneously propose a variety of approaches to a specific problem);

Originality (the ability to produce new, original ideas);

Elaboration (the ability to systematize and organize the details of an idea in a head and carry it out).

JP Guilford

slide11

Divergent thinking

Opennesswas found to be the strongest personality correlate of divergent thinking

Intellectual curiosity, imagination, artistic interests, liberal attitudes, originality

JP Guilford

slide12

Avoiding traps

Aoccdrnig to a rscheearch at CmabridgeUinvervtisy, it deosntmttaer in wahtoredr the litteers in a wrod are, the olnyiprmoetnttihng is taht the frist and lsatltteer be at the rghitpclae. The rset can be a ttoalmses and you can sitllraed it wouthit a porbelm. Tihs is besauaeocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcettp see. The huamnmniddeos not raederveylteter by istlef, but the wrod as a wlohe. We do tihsucnsolniuscoy.

slide14

Avoiding traps

When information enters the mind, it self-organizes into patterns

This is the pattern recognition and pattern completion process of the brain

slide15

Avoiding traps

Your brain is the box you have to think outside

Project M - projectmlab.com

“We are all creative idiots”

Beware of heuristic biases

slide16

Try different things

Take a new route to work

Ask a different generation

Read a different newspaper / magazine

Ask your family

Go for a walk in the park

Change your job title

Do something different as a group

slide17

Creativity techniques

Reframe

Restrict

Remix

slide18

Reframe

“If I had an hour to solve a problem and my life depended on finding the solution, I would spend the first fifty-five minutes determining how to frame the problem.

For once I know the proper question to ask I can solve the problem in less than five minutes.”

Albert Einstein

slide19

Reframe

Obstacles = Possibilities

Barriers = Opportunities

slide22

Reframe

Meaning – what else could this mean?

Context – where else could this be useful?

Learning – what can I learn from this?

Humour – what’s the funny side of this?

slide24

Restrict

Refreshing and cool,

love is a sweet summer rain

that washes the world.

Love is like winter

Warm breaths thaw cold hearts until

one day the spring comes

slide26

Remix

OBJECTS

PEOPLE

Connect & combine

PLACES

IDEAS

slide27

Remix

David Byrne visits Japan

slide28

Brainstorming rules

Focus on quantity

Withhold criticism

Welcome unusual ideas

Combine and improve

Alex Osborn, Applied Imagination, 1953

slide29

Brainstorming problems

Social Matching

Free Riding / Social Loafing

Evaluation Apprehension

Blocking

No Criticism

Individuals Have More Ideas

slide31

Observation Lab

Work on your own

How can you make construction sexy?

Generate as many ideas as possible

slide32

Observation Lab

Form a pair with the person next to you

Come up with as many ideas as possible

How could you encourage more people to get into construction?

slide33

Observation Lab

In a group

Come up with as many ideas as possible

How could you rethink ‘the audience’?

slide34

Let’s evaluate & develop

What did you like?

How could you add to the ideas?

What might make them work better?

slide35

Making ideas stronger

SCAMPER

  • Substitute 
  • Combine
  • Adapt
  • Modify
  • Put to another use
  • Eliminate 
  • Reverse
slide36

Taking risks, embracing mistakes

‘Art is mostly the result of doing something wrong, then coming up with a different solution.’

‘Learning that mistakes are acceptable, and an essential part of the process, is a big lesson. You have to make a mark, any mark, and take it from there.’

slide42

Contact me

james@creativehuddle.co.uk

@thejamesallen / @creative_huddle