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Whenever we speak to a client about doing Search Engine Optimization, one question that inevitably is always asked is “When will we begin to see results?”. It is of course a smart question to ask. Every day your business or organization isn’t showing up on the front page of the Google search results is costing you profit and potential impact. We live in a time of “faster is better” and instant results, but when it comes to Search Engine Optimization, things tend to move a little bit slower. Good SEO, done correctly and well, can take a little time. Let’s examine an actual case.
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In April of 2013, New Frame Creative developed a brand new website for Knoxville, TN personal injury lawyers Bill Hotz and Associates. The firm asked that their website be built to allow it to rank highly on Google for these specific keywords:
Knoxville truck wreck attorney
Knoxville car wreck lawyer
Knoxville truck wreck lawyer
Knoxville TN car wreck attorneys
Find a car wreck attorney in Knoxville TN
Several challenges made this SEO job daunting right from the start. As we mentioned before, local attorney/lawyer keywords are among the most competitive on all of Google. Most law firms have an SEO strategy and are working constantly to achieve front page rankings, and most of these firms had a huge head start on what we were trying to achieve.
Beginning in June, 2013 a strategic SEO plan was put into action. Every month multiple steps were taken to improve the Search Engine Optimization of askthecarwreckattorneys.com. These steps included lots and lots of content building (blogging, social media activity, developing new pages of content for the website), link building (seeking out quality backlinks from other respected and authoritative websites), and then constantly keeping an eye on what all of our competitors were doing online.
Take a look at Google search results from February of 2015, now eighteen months from the start of the SEO campaign.