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Creative Brief

Creative Brief. Created by: Nikelle Ellis, Gabriela Aquino and Manuel Pena. Provide the best data Provide the best service Create transparency in the automotive re-marketing process

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Creative Brief

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  1. Creative Brief Created by: Nikelle Ellis, Gabriela Aquino and Manuel Pena

  2. Provide the best data • Provide the best service • Create transparency in the automotive re-marketing process • Provide consumers and the automotive industry with the necessary used vehicle history data to make the most informed decision possible when purchasing a used car vehicle. • Provide private sellers and the automotive industry with s tool to fully inform buyers about the history of the vehicle they are selling Mission Source: CarProof.com

  3. To increase market share by penetrating for-sale-by-owner (FSBO) market. • To have XXXXX vehicle history reports become a necessary component in the decision making process customers experience while purchasing a used vehicle. • To have the average person on the street recognize and recall the brand when prompted about XXXX. Client Objectives

  4. Brand Audit

  5. Target Markets Young strivers Name: Alice Age: 20 Outgoing, hard worker, confident

  6. Target Markets Brand New Parents (BNP) Name: Katie & Carlos Age: 26, 30 Family and work balance, price conscious

  7. Communication Objectives • Change attitudes and beliefs while creating brand awareness. • Influence purchase intent • Brand positioning • XXXXis a vehicle history report provider that takes pride in their thorough and up to date information. Price conscientious individuals prefer to buy used vehicles that they can trust.

  8. Phases -Phase 1: When life gives you lemons -Phase 2: XXXXhelps you make lemonade! February 1, 2015-June 30, 2015

  9. Expected results: Phase 1 • Print media: 108,185,000 total impressions • SEO: Higher traffic on the website • Outdoor advertising: total impressions of 1,908,994 • February 1, 2015- June 30, 2015

  10. Expected results: Phase 2 • Local event-London: Reach of approx. 250,000 people in 4 days • Social media: Higher amount of conversation, metric will by track by Social Mention • Print media: Total impressions of 108,185,000 • Outdoor advertising: Total impressions of 1,908,994 • July 1, 2015- November 30, 2015

  11. Budget

  12. Total impressions and sales

  13. Implementation

  14. Thank you Questions?

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