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CYSS C.A.R.E. Campaign- Creative Brief

The Army Child Development Centers (CDC) campaign emphasizes their commitment to providing safe, secure, and high-quality child care for military families. Our goal is to reassure parents and the community that CDCs have vetted staff and uphold a zero tolerance for inappropriate behavior. Through creative materials, such as posters and social media messaging, we engage parents and caregivers and enhance awareness of our programs. With the commitment to quality care for the families of our service members, we are dedicated to the growth and well-being of every child entrusted to us.

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CYSS C.A.R.E. Campaign- Creative Brief

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  1. CYSS C.A.R.E. Campaign- Creative Brief • Theme • Army Child Development Centers are Committed, Accredited, Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials: • Objective • To assure parents and the installation community that Army CDCs are safe, secure, and provide quality child care with appropriately vetted staff and a zero tolerance for inappropriate behavior . • KeyMessage (to customers) • Army Child Development Centers are committed to ensuring the highest quality of care for our men and women in uniform. Poster/ print materials • Target Audiences • -Parents • -CYSS Caregivers-All members of Army Communities : Soldiers, Families, Retirees, Civilians • Engagement Opportunities • -C.A.R.E. print materials should be placed at all Child Development Centers • -Place media and multimedia products to enhance garrison efforts in promoting local-level event s • -Engage social media messaging –available via MWR Brand Central Timeframe: START July 2013 • Display Creative materials • Army Child Development Centers • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible POC Information: Andrea Latimore Ganesa Robinson Andrea.r.latimore.naf@mail.mil; (210) 466-1762 ganesa.r.robinson.naf@mail.mil; (210) 466-1186 IMCOM G-9, Family and MWR – Marketing Division IMCOM Public Affairs END July 2014

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