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Month of the Military Child- Creative Brief

Month of the Military Child- Creative Brief. Theme Young Lives, BIG Stories. Creative materials:. Objective To pay tribute to military children for their commitment, struggles and unconditional support for our troops. Key Message (to customers)

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Month of the Military Child- Creative Brief

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  1. Month of the Military Child- Creative Brief • Theme • Young Lives, BIG Stories Creative materials: • Objective • To pay tribute to military children for their commitment, struggles and unconditional support for our troops. • KeyMessage (to customers) • The intent of this theme is to tell the Army’s story through the eyes of our children. Our military children come from many different backgrounds but they all have a unique stories to tell. Poster/ print materials • Target Audiences • -Youth (All Ages) • -Parents -All members of Army Communities : Soldiers, Families, Retirees, Civilians • Engagement Opportunities • -Materials should be placed at all Child, Youth and School Services Facilities • -Materials can be customized to include local garrison events Timeframe: START April 1 • Display Creative materials • All Child, Youth and School Services Facilities • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible POC Information: Andrea Latimore Andrea.r.latimore.naf@mail.mil; (210) 466-1762 IMCOM G-9, Family and MWR – Marketing Division END April 30

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