Implementation Culture AASHTO TIG Lessons Learned Monica Worth, Voice Associates, LLC
TEAMS OF ENGINEERS AND TECHNICAL STAFF were CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISK-AVERSE environment Where we were:
Teams of innovation ambassadors focus on implementation assistance to strategic PEERS and states Where we are:
IT’S A LONG STORY. But we’ll make it short. How we got there:
Ten years ago… • Outreach and promotional tools • Conferences and print material • Benefits and challenges
Typical Team Timeline Year 1 Year 2 (and beyond) Hit stride on outreach Help peers where requested Add to resource library Pass the baton • Articulate the case • Submit documentation • Develop brochure, presentation, other aids • Begin outreach
Challenges • Sales force • Communications SME • Results cycle • Pace of information • Life cycle of assignment/team
Anecdotes • Safe vs. safer • Tri-fold brochures • Information technology • Sole source vendors • Communication by committee
Information doesn’t drive implementation very quickly What we learned:
TECH assistance accelerates adoption What we learned:
INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS What we learned:
Influencers are known to innovators What we learned:
INNOVATORS EXPECT TO LEARN, NEED TO TEACH What we learned:
INFORMATION ACCELERATES FINAL WAVES What we learned:
Promotion isn’t always high visibility What we learned:
Information technology drives pace of adoption What we learned:
LEVERAGE BRAND. Templatize RESOURCES. What we learned:
CURRENT CASEs: UPLAN and Embedded Data collectors Is it working?
ACTION SPEAKS LOUDER THAN WORDS: Hands-on tech assistance accelerates adoption CAN YOU HEAR ME NOW? Information accelerates later waves of adoption Summary:
PACE MATTERS Investors want to trust you with the future Strategy matters Leverage proximity, “from,” brand to accelerate adoption Summary:
Thank you. Innovation drives the story of transportation.
Questions? Innovation drives the story of transportation.