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Partner Product Workshops

Partner Product Workshops. Thursdays, 2pm EST. While you are waiting…. Where is everyone calling in from today? Go ahead and let me know in the chat/question window!

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Partner Product Workshops

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  1. Partner Product Workshops Thursdays, 2pm EST

  2. While you are waiting… • Where is everyone calling in from today? • Go ahead and let me know in the chat/question window! • (Remember that this is a webinar – the only way that I can communicate with you all is through the Question/Chat box, so don’t be shy!) MAC PC

  3. Agenda 1 Inbound Marketing Overview 2 Recognition 3 Training 4 Program Announcements/Calendar 5 Attitude/Final Thought

  4. Partner Success Workshop Vision 1 Why Are We Here? 2 What Are Our Goals? 3 Who Will We Hear From? 4 How Should You Contribute? 5 Where Are We Heading?

  5. OuR VAR PANEL of COACHES

  6. The Inbound Marketing Overview

  7. Raise Awareness Soft Campaign Institutional Advertising Didn’t Spend Enough

  8. What You Do Client’s Revenue

  9. Eliminate Expense

  10. What You Do Client’s Success

  11. VAR Inbound Marketing Success Story

  12. The Murphy Agency www.themurphyagency.com 1 John Murphy: President 2 HubSpotter Since June 30 3 Number of HubSpotter Powered Clients: Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July

  13. Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. • What is Inbound Marketing? • why is Inbound Marketing necessary to be successful in business today? • What is HubSpot? • How does HubSpot help your customers do inbound marketing more effectively?

  14. How does having an agency partner add value to your HubSpotexperience? • Training in using the software and learning the methodology • We can help customize HubSpotToFu content and produce other graphics for their site • Content creation! • How do you help your customers succeed with HubSpot? • How does it ensure long-term, sustainable success with Inbound Marketing

  15. The Murphy Agency G P C T 1 Goals For HubSpot: Double revenue in 18 months. Get 6 clients on retainers. Hire more people. 2 Plan/Strategy: Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. 3 Challenges You Faced Before HubSpot No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter

  16. Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

  17. The Murphy Agency Favorite HubSpot Resources 1 Personal Coaching during Onboarding 2 Online Training Resources 3 HubSpot-related LinkedIn Groups Specific Sales Methodology Training

  18. Personal Coaching during Onboarding 1

  19. Online Training Resources ••••••• 2

  20. HubSpot-related LinkedIn Groups LinkedIn Resources: Groups for VARs to Join –Lots of good information gets shared here. 3

  21. HubSpot-related LinkedIn Groups 3

  22. Best LinkedIn Group to monitor when onboarding! 3

  23. Specific Sales Methodology Training Having a proven sales process handed to you is huge!

  24. I created binders for the slides I downloaded to act as study guides.

  25. I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

  26. Check Us Out: www.themurphyagency.com

  27. How We Increased Our Leads by 400% and You Can Too! Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda

  28. Nice to Meet You! My name is Luke Summerfield Inbound Marketing Specialist at Savvy Panda 9 years in Internet Marketing Hubspot Certified VAR Google Analytics/Adwords Certified SEO, Social Media, Email & Mobile Purple Belt in JiuJitsu & Brown Belt in Judo

  29. Savvy What? … Panda? Savvy Panda Joomla! Web Design Inbound Marketing In Milwaukee, WI.

  30. Ahh, a Point of Pain!

  31. ?

  32. A Contest!

  33. Establish Goals: Generate Targeted Leads Inbound Links Increase Reach Awareness

  34. Planning for Success

  35. How to Enter Sponsors Enter free on our website Each Social Network You Follow High level Joomlacompanies Large reach Already established relationships

  36. Create a Big Prize Requirements Free Joomla website with on-site SEO Mobile Website Joomla 2.5 Training Guide On a Joomla 1.0 – 1.7 Website In the USA (based on target market)

  37. Lead Nurturing Contest = TOFU Offer Very targeted Series of Lead Nurturing Needs Timing Goal = Convert on MOFU Help qualify leads

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