Advertising Agencies and their Functions. Why do I need their help?. Why Employ an Advertising Agency?. Specialized Services and Help i.e., professionals Negotiation Skills with the Media Coordination of Advertising and Marketing Efforts.
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Why do I need their help?
Why Should I Spend My Money Here?
Lack of Selectivity
Short Life Span
Low Production Quality
Must pay for preferred position to guarantee placement
Overlapping CirculationNewspaper Advertising
Display Advertising Support?
includes copy, illustrations, photographs, graphics, etc.
share responsibility between channel members
sales promotions, coupons, contests, etc.Types of Newspaper Ads
Poster Panels vs. Painted Bulletins
Panels are silk screened - ranging in size from 6’2” by 12’’2” to 12’3” by 24’6”
Painteds- directly painted and leased for 1-3 years
broad reach/high frequency
Can be a last reminder for products like fast food, shopping venues, etc.
product identification is easy!Billboards
Younger, more affluence audience, more innovative
Very low cost
time for infomercials
Zipping and ZappingPros and Cons of Cable TV
Image Transfer Support?
Reach and Frequency
listen average 3x a day
Segmented Audiences over Stations with Similar Formats
Push Button!Pros and Cons of Radio