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Energizing Donor Interests. Creating Your Own Opportunities. “ You need to build an army of friends-an army of supporters ” Hildy Gottlieb. Why are you here today? What do you want from this session?. Agenda. How to seek new friends? How to energize & grow your donor base?

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energizing donor interests

Energizing Donor Interests

Creating Your Own Opportunities

you need to build an army of friends an army of supporters hildy gottlieb
“You need to build an army of friends-an army of supporters”Hildy Gottlieb
  • Why are you here today?
  • What do you want from this session?
  • How to seek new friends?
  • How to energize & grow your donor base?
  • How to build your army?
friend to friend outreach requires
Friend-to-Friend Outreach Requires

Honest approach

No obligation

Free or virtually free benefit or content

Key evangelists

Focus beyond money


friend to friend outreach creates
Friend-to friend Outreach Creates

Circle Connections

Broader appeal & awareness of mission

New forum for mission

Greater advocate body

New markets & opportunities

Personal Relationship Building and Friend-raising

New friends & donors

An engaged alumnus

New volunteers

Mission savvy Board members

how we have done this
How we have done this?

Ronald McDonald House Running club

HYP- House Young Professionals club

rmh providence running club
RMH Providence Running Club


Desire to broaden awareness of mission

Create further involvement in mission

Communicate relevance in the community

Dispel misconceptions

Utilize key volunteer skills

Access existing forums for gathering

rmh providence running club1
RMH Providence Running Club

5 years old

Avg. 200 members

Membership fee

Visit RMH Providence to join

Wear RMH Providence uniform

$200,000 cumulative donations

rmh providence running club2
RMH Providence Running Club


Circle of influence

Opens doors to new businesses/markets

Wish list drives

Board members and volunteers

Second Friday dinner program

Fundraising at races

Common forum for gathering

rmh providence running club3
RMH Providence Running Club



NEW market vendor outreach

Friend-to-Friend outreach

Friend-to-Business outreach

Multiple volunteer opportunities

Wholly driven by external committee

Mission compatible awareness driver

Revenue generator

hyp house young professionals
HYP-House Young Professionals

Professional development - under 40

Model created by other Houses

Bryant University outlined group

Opportunity to succeed in Rhode Island

Desire to create mission driven network

Create access to leaders in New England

hyp house young professionals1
HYP-House Young Professionals


New volunteers

Increases Board engagement

Engagement with community leader

Leadership guest speaker series

Dinner program

Wish list and in-kind outreach

Connecting with young philanthropists

how to implement
How to Implement

Determine what will work for you

Who are your evangelists?

Mission compatibility

thank you
Thank You

Michael Fantom


Office: 401 274 4447