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The CULT OF WORK. @Bill BOORMAN. What IS CULTURE?. My definition: The feeling people have about the company they work for that influences behaviour, performance and a sense of purpose and belonging. Some people work for companies whilst others feel a sense of Belonging. A part of the “cult”.

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the cult of work

The CULT OF WORK

@Bill BOORMAN

what is culture
What IS CULTURE?

My definition: The feeling people have about the company they work for that influences behaviour, performance and a sense of purpose and belonging

some people work for companies whilst others feel a sense of belonging a part of the cult
Some people work for companies whilst others feel a sense of Belonging. A part of the “cult”
methodology
Methodology
  • Social media monitoring
  • Listening to what employees are really saying
  • Sentiment rankings
  • Identifying the real “Culture Brand”
  • Comparing the public content with sentiment
  • 14 site visits and observations
  • 120 interviews
  • Searching for what makes a cult
  • Identifying trends and unique features
  • 50 global and local brands
universum
universum

The battle for brainpower

the trends
The trends
  • Communal time
  • Small teams/project based
  • Accidental engagement
  • Teams change each year
  • Open experimentation
  • Work as play
  • Honesty in messaging
  • Continuous feedback
  • A sense of good
  • Identifiable Internal experts
  • Open mentoring
  • Opportunity on ability/skill not service or qualification
  • Fairness
what makes work a cult
What makes work a cult
  • Belief in the common cause
  • Enigmatic leadership
  • Legends and myths
  • Consistency
  • Family
  • Culture match inside and out
  • Genuine internal mobility
  • Strong alumni connections
  • Pride in work
  • Culture on-boarding
the changing world of work
The changing world of work
  • The job is disappearing
  • Skills are the new currency
  • A shift to knowledge work
  • Social learning and recognition
  • Training is disappearing
  • The relevance of academics
  • Small, agile teams
  • Globalisation
  • Manage and reward output not hours
  • It’s about what you know & who you know
  • Work is a series of projects
  • Formal training on the decline
  • Work is becoming a series of projects
  • Rise of homeworking and tele-commuting
what you can do in the brave new world
What you can do in the brave new world
  • Understand your culture through the eyes of others
  • Retire employer brand and adopt culture brand
  • Cultural on-boarding
  • Skill map by internal endorsement
  • Give a voice to champions
  • Create real internal mobility
  • Explore feedback technology
  • Question everything you do
  • Culture map and present data and data reporting/social listening
  • Adopt the dojo approach
  • Play together
what you can do in the brave new world1
What you can do in the brave new world
  • Create opportunities for accidental engagement
  • Build communal gathering spaces
  • Visible employee benchmarking
  • Implement hack days
  • Explore all work contracts
  • One HR data centre
  • Profile all employees
  • Explore project technology
  • Change reward and recognition programs
  • Honest and transparent values
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