1 / 45

Mastering Fundraising: Beyond The Bake Sale - Impact Conference

Uncover the key elements and strategies to secure funding for your project at The Impact Conference. Dive deep into understanding the what, who, why, how, and when of successful fundraising efforts, from engaging with diverse funding sources to building unique relationships with funders. Explore the importance of empathy, knowledge, resilience, and inventiveness in becoming an effective fundraiser, and discover the various funding opportunities from friends and family to government grants. Learn the psychology behind why people give and how to effectively pitch for funding. Elevate your fundraising game with this comprehensive guide.

nathan
Download Presentation

Mastering Fundraising: Beyond The Bake Sale - Impact Conference

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Beyond the bake sale: Getting funds for your project The Impact Conference

  2. QUESTION What was the last charity you gave to – and why?

  3. Our mission for today is to find out the… What? Who? Why? How? & When? …of fundraising

  4. WHAT?... The Three Key Elements of Fundraising

  5. 1 People Identifying with your Cause – but appeal to their ‘Head’ and their ‘Heart’

  6. 2 A Diverse Funding Base to Increase your Organisation’s Sustainability

  7. 3 A Special Relationship between Funder and Charity

  8. Three Key Elements of Being a Fundraiser

  9. 1 Empathy – Understanding your Funders & your Team

  10. 2 Selling your Charity & a Good Knowledge of your Organisation & the Sector

  11. 3 Resilience & Inventiveness

  12. WHO?

  13. 1 ‘Friends and Family’

  14. Friends • Family • Community • Supporters & Partner Organisations

  15. 2 Funding Institutions

  16. Trusts & Foundations

  17. Estimated to be 8,800 in the UK • £2.7 billion in grants – ¾ of all grantmaking

  18. Charitable Foundations • Community Foundations • Charities/Grantmaking Bodies e.g. Big Lottery Fund

  19. www.trustfunding.org.uk • www.fundingcentral.org.uk • www.grantfinder.co.uk • Association of Charitable Foundations – Useful PDF for more Information

  20. Corporates

  21. Over 585 companies • Core of Corporate Social Responsibility • £0.3 billion in grants – ¾ of all grantmaking

  22. Large Corporates • National Business, especially Charity of the Year • Local Business • Sustainable Business/ Social Enterprise

  23. www.companygiving.org.uk • www.bitc.org.uk • www.corporate-responsibility.org

  24. Government

  25. £2.5 billion for government funding • Tender applications and contract opportunities • Mixture of private and public services

  26. National Government • Local Government • City Councils • EU/International Governmental Organisations

  27. www.governmentfunding.org.uk • www.tendersdirect.co.uk • http://www.ncvo-vol.org.uk/advice-support/public-service-delivery/submitting-a-tender

  28. Individual Donors

  29. Smaller regular donors • Individuals of high net worth

  30. www.btplc.com/mydonate • www.buzzbnk.org • University RAG Raids

  31. Other Sources

  32. Third Sector Organisations • Universities • Local Businesses • Partnerships

  33. 3 Unusual Sources

  34. Income Generation

  35. Good Communications and Relationships may lead to…

  36. Why do People Give?

  37. Goodness • Guilt • Growth • Good for Bank Balance!

  38. Theory of Change – Donors are Buying into Your Vision of the Future

  39. http://www.youtube.com/watch?v=TLXTnc2YNuk

  40. HOW? & WHEN?

  41. How? Approaching Funders & Pitching for Funding

  42. When? According to your Annual Plan for Fundraising

  43. Strategic Plan Budget Fundraising Strategy Operational Strategy

  44. Annual Plan Community Events – A month or two Trusts & Foundations – Around six months Corporates, Income Generation & Others – It varies!

More Related