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Discover syndicated information and proprietary data offered by World Media Group (WMG) through EMS, PICS, and other studies. Learn how to access resources like financial surveys, industry studies, and advertising effectiveness data. Utilize the expertise of WMG research teams for tailored insights.
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1 Word of Mouth / Buzz 2 Recent reading / internet measurement3 How to access WMG resources
1 Word of Mouth / Buzz 2 Recent reading / internet measurement3 How to access WMG resources
Syndicated information • EMS (European Media and Marketing Survey) • BE Europe • European Opinion Leaders Survey Financial Surveys • PICS • Global Capital Markets WMG Studies • Driving Brand Enhancement • The Influentials
Proprietary data • Industry studies • Advertising effectiveness • Bespoke client research • Don’t forget to ask
DOs & DON’Ts • Know your objectives • Make sure to use the right information • Use the right media mix • Consider environment as well as numbers • No survey provides total readership • Utilize the knowledge of the WMG research teams