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Word of Mouth

Word of Mouth. When a consumer's interest for a company's product or service is reflected in their daily dialogs .” ( investopedia ) How it works. Description. Harley-Davidson, Apple, Amazon, highest WOM” (Marketing Daily, Oct, 2013). Marketing Daily October 2013.

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Word of Mouth

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  1. Word of Mouth

  2. When a consumer's interest for a company's product or service is reflected in their daily dialogs.” (investopedia) How it works Description

  3. Harley-Davidson, Apple, Amazon, highest WOM” (Marketing Daily, Oct, 2013) Marketing DailyOctober 2013

  4. Consumer, Culture, Experience, Values, Impact, Trend, Visibility” Lexicon Terms

  5. When new products and brands are introduced into other cultures, the speed and extent of the product's acceptance are important concerns for marketers.” • The spread of positive word of mouth (WOM) and the lack of negative WOM about the product or brand by early adopter groups are critical to the product's successful diffusion in a population.” (Desmond Lam, Alvin Lee, Richard Mizerski, 2009) The Effects of Cultural Values in Word-of-Mouth Communication

  6. WOM is something Personal” • Personal value, Personal Experience” • Values of a society, Culture” Consumer

  7. Impact on Trend, Product Visibility” Product

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