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Talent Acquisition Using Social Media Maritess Hochderffer Jessica Driessler, MBA Joey Carassco
Talent Acquisition Using Social Media • Technologies that influence the talent landscape • Why Go Social? • Global Recruiting Trends • New Rules for Recruitment • Q & A
How Technology is Used? • 82% Of mobile job viewers are passive candidates not actively looking for a job • 59% • Of the 82% are mobile only • 45% • Of emails LinkedIn sends out are opened on a mobile device
Why Go Social? • On average, job seekers use 16 different sources when searching for a job • 85% use search • 69% use job boards • 83% use our Careers Website • 75% use a traditional network
Why Go Social? • Connection to UCSF FB, Twitter, Instagram and LinkedIn Pages
Why Go Social? • When candidates are able to find you, they use socialchannels to learn about your employment brand • 62 % check you out on social media to make sure what your selling is true • Provides the ability for them to decide if they are a match for your culture / values / work experience, before they apply
Why Go Social? There are 1billion Facebook profiles 84% are job seekers
Why Go Social? 60% of Social networks have professional info
Recruiting Trends 1 Social professional networksare increasingly impacting quality of hire Employer branding is both a competitive threat and a competitive advantage 2 3 Data is used to make better hiring and branding decisions Companies are investing in hiring internally to stop top talent from walking out the door 4 5 Companies are figuring out the mobile recruiting terrain
OR Be Obsolete Embrace Change
New Rules for Recruitment To Engage and Excite Initiate the conversation Recruiters are Brand Ambassadors We tell stories that illustrate who we are Its all about personalization Use data to track success
New Rules for Recruitment Current Platform Reach • Social Presence: • Facebook: Our Company Page • Twitter: UCSF Careers • LinkedIn: UCSFMC PageUCSF Page • LinkedIn Recruiter: Recruiter Platform • Identified Recruit: Facebook
New Rules for Recruitment What’s Coming Up • Preparing our careers site to go Mobile • Adjust recruitment tactics to capture the mobile audience • Exploring mobile apply App • Considering the usage of ‘apply with a LinkedIn profile’ • Expand reach of our career brand messaging across all social platforms • Increase social conversation opportunities about our culture and employment experience using visual mediums
Q & A Thank You!