How to Reach Millennials Through Social Media And Influencer Marketing www.viralnation.com
The rise of influencers on social media has created a whole new industry, Influencer marketing management. It's an industry where marketers and brands alike collaborate with internet stars and niche personalities on campaigns often designed to target millennials. Generally speaking, millennials happen to be part of a particular generation that has seen the historic growth of technology since the day they were born. MARKETING TO MILLENNIALS: HOW TO REACH THEM
Millennials are Drawn to purpose Millennials care about brands who stand for more than their own bottom line. In fact, 37% of millennials are willing to pay a bit more for a product or service that supports a cause they believe in. In addition, they value brands that enhance their lives.
Millennials Seek interactions with Brands Since they are a generation that has been raised around seemingly constant stimulation, 80% of millennials want brands to entertain them. And they want you t0 know it. 70% feel responsible to share feedback with companies after good or bad experiences.
They are the Ambassadors of the Social Media Age Millennials are extremely active and social. Social media services are like bread and butter, with 46% of millennials having at least 200 Facebook friends, compared to 19% for non-millennials. Millennials are also tech-savvy, and in turn, they are 2 and a half times more likely to be early adopters of technology.
MILLENNIALS AND INFLUENCER MARKETING We know what you're thinking right now. "So, what does all this millennial talk mean for marketers and brand influencer agency hoping to boost their business this year?" Well for starters, it means that millennials should not be overlooked, and you can benefit tremendously if they are a primary focus of your social media services and influencer marketing campaigns.
INFLUENCERS ARE THE SOLUTION If your goal is to gain the attention of millennials and sell them on your brands’ products and mission, influencer marketing is the optimal approach. Why? Because influencers representative the community of people who influence millennials. And with influence, comes trust.
SPEAK TO THEIR HEARTS AND THEIR VALUES One question to ask yourself is "What is your brand’s cause?" Whatever causes or values your brand stands behind, it will be amplified if shared through the voice of a social media influencer. Think about it like this; influencers are like the 'cool kids' at school that everyone wants to be like.
OPTIMIZING YOUR INFLUENCER CAMPAIGNS WITH MILLENNIAL TARGETING Companies know who their target consumer audience is, generally speaking. Brands across the globe work feverishly to nail down this demographic, knowing the immense value that market share in this space provides.
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