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Social Media and Volunteer Engagement

VolunteerMatch Webinar. Social Media and Volunteer Engagement. Victoria Pacchiana, Online Communications Manager. Before. Now. What are they saying?. They’re spreading the news. They’re sharing their experiences and talking about the things they care about. What can you say?.

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Social Media and Volunteer Engagement

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  1. VolunteerMatch Webinar Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager

  2. Before

  3. Now What are they saying?

  4. They’re spreading the news. They’re sharing their experiences and talking about the things they care about.

  5. What can you say? News and Updates Answer Questions / Provide Support Point people to blog posts, programs, or other things of interest 5

  6. But they’re not just talking. 6

  7. Social media can be a place for giving and receiving. • information • support • laughs • free stuff • special offers • training • resources • promotions

  8. Delicious.com Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Use tags to organize your bookmarks. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated. Go>>

  9. Facebook: Pages vs. Groups • “Like” a Page (pages have fans) • Page administrators do not reveal their identities • Can have “applications” • Indexed by search engines for increased visibility • Can send updates to all of your fans, regardless of # • Minimal member control • “Join” a group (groups have members) • Group creators and administrators reveal their identities • Can’t have “applications” • Not indexed by search engines to maintain privacy • Can send updates to members if less than 5,000 • Maximum member control – members can be approved

  10. Facebook: The Status Update

  11. What enters the “feed”? • Posting a link • Starting a discussion • Posting a new video or picture • Creating an Event

  12. Benefits of Using Facebook Events • Shows in your status stream that you added a new Event • You can invite all of your “fans” • People can RSVP, and it’ll show in their status stream • Attendees can post pictures and videos of the event Facebook >>

  13. Facebook: Best Practices • Pay attention to your audience – what do they respond to? • Adapt your language for the medium • Make your updates relevant to audience and time. • Space out your updates – avoid cramming too much information. • Use images or video to pique interest • Post as often as you can, and as much as your audience likes California State Library San Jose Public Library Southern California Library Literacy Network

  14. YouTube: Communication Made Easy La Puente Library uses YouTube to introduce the community to the various programs the library operates, including its volunteer program. “How to Sign Out” “How to Clean Books” • Videos like these can be a fairly low-cost productions. • Creating engaging content will help your patrons, volunteers, and your community connect with your work.

  15. Uses of Twitter • Spread the word about events, program updates, or volunteer opportunities • See what people are saying about your branch or programs • Organize volunteers or groups with a ‘#’ to keep them informed of important updates, events, or ways to help out • Hear from patrons and learn their wants, needs, and gripes • Provide the service that you do in new mediums

  16. Twitter RT = retweet @____ = say hi, reply to, call out to # = group tweets into a category or thread http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs.

  17. Bringing It All Together: Transforming Life After 50 Ning Community Twitter YouTube Facebook

  18. How do you benefit? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.

  19. Social Media on CaliforniaLibraries.VolunteerMatch • Share your opportunities with AddThis

  20. What’s getting shared? * Based on all shares from May 2009 – June 2010

  21. How People Are Sharing

  22. Question Time!

  23. Thanks for attending! Contact me: Victoria Pacchiana, Online Communications Manager @VMConnect vpacchiana@volunteermatch.org 415 – 241 – 6884 Contact Maura Koehler-Hanlon, Client Relations Manager maura@volunteermatch.org 415 – 554 – 8982 Resources: Check out some great blogs and guides on using social media: http://delicious.com/volunteermatch/sm_volunteerengagement Download our Getting Started with Social Media Guides: http://www.box.net/shared/f4n3009nyz

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