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Crafting Engaging Membership Plans for Lasting Value

Learn how to create effective engagement strategies to retain members, increase satisfaction, and boost loyalty within your organization. This resource provides insights on the importance of engagement, actionable plans, and measuring success using tools like Net Promoter Score.

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Crafting Engaging Membership Plans for Lasting Value

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  1. Making the Most of the First Year: Crafting Plans for Lasting Engagement Megan Fritz

  2. FACT: • Members who are • not engaged leave

  3. What is Engagement? • Why do People Join? • Engagement Plans • Measuring Engagement

  4. So what exactly is Engagement?

  5. Wedding Day ?

  6. Who here wants a smaller membership base? Who here wants people to term. their membership after the first year?

  7. What organization are you a part of where you feel a strong sense of value within your membership?

  8. Members have choices

  9. Price Value

  10. Value Price

  11. What does the perfect engagement plan look like to you?

  12. Relationship + Action Engagement

  13. Engagement is an interaction that results • in an exchange of value

  14. Top Engagement Strategies Source: 2013 Membership & Marketing Benchmark Report by Marketing General Inc.

  15. Engaged members … • are nearly 3 times as likely to be extremely satisfied with their organization, • are twice as likely to volunteer, and • give up to 3 times more money • ... as members who are either Not Engaged or Actively Disengaged • Source: Gallup.com

  16. Just look at FSAE…

  17. Things to consider: • Actionable • Starting point • End goal • Mix up communication • Segment members • Ability to adapt • Measurable

  18. Sample Plan- • …How could it be better?

  19. Loyalty: Net Promoter Score (NPS) Based on your experience, how willing are you to refer the xyz Association to a friend or fellow colleague?

  20. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 THE DETRACTOR

  21. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 PASSIVE

  22. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 PROMOTER

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