1 / 14

Understanding News Sharing on Facebook: Preferences, Demographics, and Motivations

Explore the differences between news sharers and non-sharers on Facebook, analyzing preferences, demographics, and motivations for sharing news content on the social media platform. Research focuses on the reasons behind news consumers' decisions to share news material and how it relates to their desire for social connection.

myron
Download Presentation

Understanding News Sharing on Facebook: Preferences, Demographics, and Motivations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ‘Sharing’ the news on Facebook Amber Hinsley Assistant Professor Samantha Johnson Master’s Student Exploring the differences between news-sharers and non-sharers on the social media site

  2. Research focus • Why do some news consumers choose to share news materials through their social media accounts while others do not? • How are people’s news-sharing decisions tied to their desire to feel connected with others?

  3. Facebook & sharing news • Facebook has 1 billion active users • People are spending more time with news than ever before – Pew “State of the News Media” • Half of social media users who also are online news consumers get daily news items from the people they follow • One-fourth follow news organizations or journalists on social networking sites – Pew “Participatory news consumers”

  4. Motivations for sharing news • Uses & gratifications • Escape/diversion • Relationship maintenance • Personal identity • Surveillance

  5. Research questions • RQ1: What news preference-related differences exist between people who share news links via Facebook and those who do not? • RQ2: What demographic-type differences exist between people who share links stories via Facebook and those who do not? • RQ3: What motivates people to share news links via Facebook?

  6. Online survey • 250 U.S. adults who follow at least one news organization on Facebook • 57% female • 78% had at least some college • Ages 18-74 • Mean: 34.8 years old • 72% Caucasian • Demographics similar to those in Pew studies of social media users

  7. RQ1: News-preference differences

  8. RQ1: News-preference differences

  9. RQ1: News-preference differences

  10. RQ1: News-preference differences

  11. RQ2: Demographic differences • News-sharers: Younger than their non-news sharing counterparts • Non-sharers: More conservative and more likely to be minorities than news-sharers

  12. RQ3: Motivations for sharingnews

  13. RQ3: Motivations for sharingnews

  14. Take-aways • News-sharers & non-sharers have distinct news preferences • News-sharers & non-sharers are demographically different • News-sharers have to two primary motivations • Maintaining relationships • Helping self & others

More Related